Campaign Diaries
Santàl entrusts Ogilvy with new advertising campaign focused on joy
Source: https://brand-news.it/comunicazione/adv/santal-ogilvy-campagna-2026-pensilina-andrea-moretti/
Goal: Generate over 150 million impressions and reach approximately 17 million target consumers.
Claim: Zero Noia, Tutta Gioia
Media: YouTube, Amazon Prime Video, Meta channels, Facebook, Instagram
Summary: Santàl has launched a new advertising campaign titled 'Zero Noia, Tutta Gioia!', focusing on emotional communication that highlights small joyful moments in everyday life. The campaign features an interactive bus shelter in Milan that reacts to people's smiles, transforming the visual scene to enhance the campaign's message. Social media content will be shared by creators, and video ads in various formats will be circulated across multiple platforms. The goal is to engage millions of consumers and enhance the brand's emotional connection with its audience.
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