Welcome to the automated Brand Tracker diaries.
Lalux compares the Parallel Worlds with Lola
Source: https://www.adada.lu/2026/10/lalux-compare-les-mondes-paralleles-avec-lola/
Goal: To showcase Lalux insurance coverage and its relatable aspects.
Summary: The article discusses Lalux's campaign that uses the character Lola to dive into the concept of parallel worlds, highlighting the importance of insurance in different scenarios.
Goosebump Want You To Live Better With New Johnston Mooney O’Brien Campaign
Goal: Position the product as a simple alternative to complicated health trends
Claim: Live Better. One Slice at a Time.
Media: video on demand, social, radio, out-of-home
Summary: Goosebump has launched a humorous campaign for Johnston Mooney & O’Brien’s Protein Bread, contrasting complex health trends with a straightforward food choice. The campaign, titled 'Live Better. One Slice at a Time.', features a film where an office worker passionately shares a wellness-packed weekend while a colleague just wants to savor her sandwich. The creative emphasizes the protein and fiber content of the bread as a simple health solution.
Uber Japan leans into exaggerated humour in new campaign
Source: https://www.marketing-interactive.com/uber-japan-leans-into-exaggerated-humour-in-new-campaign
Goal: Convert traditional street-hailers into first-time Uber Taxi app users
Claim: 99% off for first-time riders
Media: Out-of-Home advertising, digital video spots
Summary: Uber has launched a new campaign called 'Over-the-Top Discount' aimed at attracting first-time users to its Uber Taxi app. Collaborating with VML & Ogilvy Japan, the campaign features comedian Hollywood Zakoshi to play up the exaggerated nature of a 99% discount. Targeted at young professionals, the initiative includes various media placements, such as an out-of-Home takeover in Tokyo's Shibuya Station and digital video ads portraying relatable late-night scenarios. The campaign runs from September to October 2023 and seeks to resonate with urban commuters by using humor and relatable insights.
Advertising for ‘Almost Crab’ at Hobo Station
Source: https://www.advertimes.com/20261023/article561384/
Goal: To increase recognition of 'Almost Crab'
Claim: Almost Crab, here!
Media: Station advertising, posters
Summary: Kanetetsu Delica Foods has launched an advertising campaign for its crab-flavored kamaboko called 'Almost Crab' at the Hobo Station in Yokkaichi, Mie Prefecture. The campaign, which started on October 19, features the catchphrase 'Almost Crab, here!' and was inspired by the coincidence of the station's name. The company aims to enhance awareness of 'Almost Crab' as it approaches its 100th anniversary.
Cat Affection with Money Back Guarantee, Promises SHEBA
Source: https://www.media-marketing.com/vijesti/macija-naklonost-uz-povrat-novca-obecava-sheba/
Goal: Encourage cat owners to feed their pets more often.
Claim: Increased affection from your cat after feeding them SHEBA.
Media: Social media and local media
Summary: SHEBA's campaign 'Ignored to Adored' aims to increase customer loyalty among cat owners by promising greater affection from their cats after feeding them SHEBA products. The agency AMV BBDO developed the humorous campaign to address the common concern among pet owners about whether their cats love them. Featuring celebrities like Haley Lu Richardson and Sharvari, the campaign uses relatable humor and educational content around pet behavior to strengthen the bond between owners and their cats. It also emphasizes adapting to local markets and includes various promotional offers.
Tixel Launches First Major Integrated Campaign Featuring a Giant Squid
Goal: To connect ticket sellers with fans using Tixel
Claim: Bringing fans together to avoid missing gigs
Media: BVOD, Youtube, Facebook, Instagram, Tiktok, Reddit, audio, podcasts, search, display
Summary: Tixel has launched its first major integrated advertising campaign featuring a giant squid, dramatizing the lengths music fans will go to avoid missing gigs during Australia's summer festival season. The campaign's hero film follows a young woman who faces a series of setbacks while trying to attend a live event, ultimately highlighting Tixel as a solution for connecting ticket sellers with eager fans. The campaign will be supported by a one-day activation and weekly Instagram promotions.
A Thousand Identical Pictures? Of Course, You Won’t Fit.
Goal: To offer a cloud service to help users store and manage memories.
Claim: Don't delete. You have enough space in the Cloud.
Media: Online platforms, bigboards, citylights, print advertisements, in-store visuals
Summary: O2 addresses the common issue of insufficient phone storage with its new cloud service, 'Můj Cloud.' The campaign, developed by Free Andy Agency, highlights the importance of preserving memories rather than deleting them due to lack of space, with a focus on customer needs rather than technical specifications. The service allows automatic backup of photos, videos, documents, and offers organizational features. It will primarily run online and supported by physical ads in key transport areas.
Media Week Awards winners 2025: Media Idea – Over £1m
Goal: To highlight the collaboration between Amazon and Morrisons
Summary: The article discusses the winners of the Media Week Awards 2025, highlighting the gold winner in the Media Idea category, which is the campaign titled 'A tale of two giants' created by Wavemaker UK for Morrisons in collaboration with Amazon.
Media Week Awards winners 2026: Media Idea – £250k-£1m (Agency)
Goal: To make media more accessible as art
Summary: The article highlights that 'Turning media into accessible art' by PHD, Talon, and Grand Visual for Kleenex won gold in the Media Idea category at the Media Week Awards 2026.
A Change in the Japanese Dislike for Sunglasses: Why Students, Nursery Teachers, and Firefighters Have Started Wearing Them
Source: https://www.advertimes.com/20261015/article560708/
Goal: To establish sunglasses as a daily eye care product in Japan
Claim: For everyone's eyes, for the future
Media: Television, TVer, YouTube, Prime Video, and print media
Summary: Zoff, a glasses brand, is accelerating efforts to establish a culture of wearing sunglasses in Japan, highlighted by a new TV commercial featuring actor Ren Meguro from Snow Man. The campaign aims to raise awareness about the importance of protecting eyes from UV rays, intending to increase the sunglasses wearing rate to 50% by 2030. The initiative includes promoting sunglasses in various settings where they were not typically worn, transforming their perception from a fashion item to an essential eye protection tool.
Fotografiska launches campaign about masculinity
Source: https://www.resume.se/marknadsforing/kampanj/fotografiska-fragar-om-man-ar-okej/
Goal: To evoke feelings and thoughts about modern masculinity and encourage curiosity about the exhibition.
Media: Youtube, Instagram, Facebook, cinema, subway, digital outdoors, posters, screens in gyms and bars, local newspapers
Summary: Fotografiska has launched a campaign titled 'Harder Better Faster Stronger – Are Men OK?' addressing modern male ideals and the evolving perception of masculinity among boys. The campaign encourages discussions rather than providing definitive answers, drawing from contemporary language around masculinity. It utilizes various media channels to promote engagement and curiosity towards the associated exhibition.
Mission New Saving
Goal: Promote new saving strategies
Claim: Null
Media: Billboards
Summary: The Sparkasse is launching a new campaign titled 'Mission Neues Sparen' to promote innovative savings strategies, utilizing large billboards to capture public attention and encourage better saving habits.
Very.ie Launches New Irish Brand Platform with Boys + Girls
Source: https://www.adworld.ie/2026/10/02/very-ie-launches-new-irish-brand-platform-with-boys-girls/
Goal: Build awareness and consideration for Very.ie in the Irish market.
Claim: We've Got the Very Thing
Media: television, VOD, radio, YouTube, social media, digital, Very.ie’s owned channels
Summary: Boys + Girls has launched a new brand platform and campaign for Very.ie, called 'We've Got the Very Thing', which is the first Irish creative campaign in three years. The campaign aims to address the diverse shopping needs of Irish families, featuring a TV ad that highlights both a mother's and a child's unique interests. The initiative will run across multiple media channels to enhance awareness of Very.ie’s offerings.
Volvia focuses on car owners in new advertising concept
Source: https://www.resume.se/marknadsforing/kampanj/volvia-skildrar-livet-med-bilen-i-ny-kampanj/
Goal: To shift focus from the insurance as a solution to the experience of car ownership.
Media: Digital channels and streaming services
Summary: Volvia has launched a new advertising concept titled 'Original insurance for your Volvo' that emphasizes the relationship between car owners and their vehicles rather than traditional insurance solutions. The campaign showcases Volvo owners of various ages and life situations, aiming to present a more humanized expert positioning in car insurance. The campaign includes film and still images and is set to roll out in the fall.
Pak’nSave and McCann New Zealand serve up ‘Makeaways’ campaign
Source: https://stoppress.co.nz/campaigns/paknsave-and-mccann-new-zealand-serve-up-makeaways-campaign/
Goal: Encourage Kiwis to make their favorite fast-food meals at home for less.
Claim: Make the takeaway, 'nSave.
Media: Outdoor advertising, digital OOH, SEO, social media, online recipes
Summary: McCann New Zealand and Pak’nSave launched the 'Makeaways' campaign, encouraging Kiwis to skip takeaway queues and recreate their favorite fast-food meals at home for less. The campaign features location-targeted billboards displaying ingredients for various meals, aimed at intercepting cravings at the right moment. It promotes indulgence without guilt by allowing consumers to make what they want for a fraction of the price.
Campaign by Innocean Berlin: Hankook Sends Its Retired Tire into the Wilderness
Goal: Promote their tires through unique storytelling
Summary: The campaign by Hankook, created by Innocean Berlin, features a retired tire character embarking on adventures in the wilderness, aiming to connect the brand with outdoor experiences and enhance its visibility.
Oscar Health Is Rebranding to Make Healthcare Feel Human
Goal: To empower consumers in choosing health insurance options.
Claim: Made for Real Life
Summary: Oscar Health has rebranded to enhance consumer choice in health insurance with the introduction of a retail platform called Lucie, aimed at simplifying the selection process. The company's mission remains focused on empowering individuals to confidently make their own healthcare decisions. Their campaign, 'Made for Real Life', highlights the authentic experiences of real members rather than traditional industry imagery.
Boliden and ABB Launch Campaign for Cable Cabinets
Source: https://www.resume.se/marknadsforing/kampanj/boliden-och-abb-hyllar-kabelskap-obesjungen-hjalte/
Goal: To give a voice to an essential, often overlooked element of society while showcasing the industry's role in climate transition.
Claim: What would a cable cabinet say if it could talk?
Media: Digital channels and outdoor advertising in the subway in Stockholm
Summary: Boliden and ABB have launched a campaign that personifies cable cabinets, making them a focal point for life's moments, big and small. The campaign features a humorous, anthropomorphized cable cabinet in various everyday situations, aiming to highlight the importance of these often-unseen elements in our lives and the role of the industry in climate change initiatives. The campaign emphasizes that ABB's cable cabinets are protected by Boliden's 'Low-Carbon Zinc', which has a lower ecological footprint.
Can You Notice the Strange Changes? The ‘Exit No. 8’ Campaign Recreates the Game’s ‘Anomaly Search’ in Reality
Source: https://www.advertimes.com/20260911/article557199/
Goal: To celebrate the game and enhance brand experience in a real-world setting
Claim: Experience the changes in reality
Media: Physical advertising space in Shibuya Station
Summary: An advertising campaign celebrating the indie game '8番出口' has been launched in Shibuya, Tokyo, featuring a creative installation that integrates in-game experiences into the real world. The campaign visually transforms a subway corridor with life-like posters and messages that encourage passersby to look for discrepancies, mirroring the game's central theme of searching for anomalies. The campaign also includes changing visuals throughout the week to keep the experience dynamic and engaging.
Spar Slovenia Tops Advertisers in July; Increased Gross Advertising Value by 65.5% – Marketing Magazine
Goal: Encourage people to realize their wishes without delay
Summary: Gorenjska banka continues its campaign focusing on realizing dreams with the Hitri kredit loan product, targeting individuals who want to fulfill their wishes without any further delay in collaboration with Agencija 101.
Nora criticized mascot moves into Stabburet
Source: https://www.kampanje.com/premium/ki-kritisert-nora-maskot-flytter-inn-i-stabburet/1026679
Goal: To mark the transition from Nora brand to Stabburet
Claim: The jam now comes from Stabburet
Media: Television, online platforms
Summary: Orkla Foods Norway has transitioned from the Nora brand to Stabburet, introducing a new animated character named Nora in their latest campaign. This campaign features a humorous love story between Stabburet's character Stabbur-Nilsen and Nora, emphasizing the merger of the two brands while respecting the traditional aspects associated with their jam products. The new design incorporates some AI elements, but genuine artistry underpins the campaign.
Uber Eats No Longer Explains What It Can Deliver
Source: https://www.media-marketing.com/vijesti/uber-eats-vise-ne-objasnjava-sta-moze-dostaviti/
Goal: Shift perception from what can be delivered to the emotional relief of outsourcing tasks.
Claim: Phew
Media: TV, BVOD, online video, YouTube, social media, radio, digital audio, OOH, DOOH, CRM, special activations, and customized ad formats.
Summary: Uber Eats has shifted its communication strategy with the launch of the new global brand platform 'Phew', developed with Special Australia. This campaign focuses on the emotional relief associated with having tasks taken care of, moving away from merely explaining the range of delivery options offered. It incorporates nostalgia by comparing the ease of ordering now to the challenges of preparing meals before on-demand delivery was common. The integrated campaign utilizes various media channels to reach audiences.
Kalshi’s Latest Celeb Play Sends Marshawn Lynch Into Full Beast Mode
Goal: To promote Kalshi's platform using celebrity endorsements
Claim: Kalshi unlocks your inner Beast Mode
Media: Television, Online
Summary: Kalshi's latest advertising campaign features NFL star Marshawn Lynch transforming into a superhero in a convenience store setting while promoting the platform. The campaign aims to leverage Lynch's iconic 'Beast Mode' persona as it showcases him in everyday situations. The ad was created by the agency es muy good and is timed for the NFL season kick-off.
Current Account Switch Service targets Gen Z with Nova May music video
Goal: Target Gen Z audience
Media: music video
Summary: The Current Account Switch Service has launched a campaign targeting Gen Z through a music video featuring Nova May, created by Wonderhood Studios.
Preview: PedidosYa and Anita&Vega present ‘Our Super’, the new PedidosYa Market campaign
Goal: Increase awareness and trial of PedidosYa Market
Claim: Guaranteed quality and personalized selection
Media: TV, digital, outdoor, social media
Summary: PedidosYa has launched 'Nuestro súper', a regional campaign created by the agency Anita&Vega, aimed at introducing more people to its digital supermarket, PedidosYa Market. The campaign emphasizes trust in online shopping by showcasing the quality and care behind each order. It includes the use of digital reviews and aims for strong regional recognition. Directed by Milton Kremer and produced by Landia, the campaign will be visible across television, digital platforms, outdoor advertising, and social media.
When was the last time you got serious?
Source: https://www.advertimes.com/20260904/article556585/
Goal: To emphasize the value of human passion in the AI era
Claim: When was the last time you got serious?
Media: Full-page advertisement in Nikkei, special website for character-based heat diagnosis, audio platform Voicy
Summary: Digital Hollywood launched a campaign titled 'ALL AI NEED IS YOU' to highlight the unique value of human passion in an AI-driven world. The campaign's first phase featured a collaboration with the manga 'Hyaku Emu.,' which was promoted through a full-page advertisement in the Nikkei. It encourages readers to reflect on their own passion and share their experiences on social media. Subsequent phases include themed discussions on the audio platform Voicy.
Free up your mind: LG makes mental load the new campaign theme
Goal: Raise awareness about mental load
Summary: LG has launched a new campaign focusing on the concept of mental load, highlighting the challenges individuals face in managing mental stress and responsibilities. The aim is to create a conversation around mental well-being and alleviate such burdens.
One Nonna, a Basketball Team, and a New Direction for Optus
Source: https://www.media-marketing.com/vijesti/jedna-nonna-kosarkaski-tim-i-novi-smjer-za-optus/
Goal: To rebuild emotional connections with the audience after a trust crisis.
Claim: There's Always a Way
Media: Television, online video, outdoor, social media, audio
Summary: Optus, in collaboration with Droga5 ANZ, has launched the 'There's Always a Way' campaign, focusing on resilience and optimism among Australians, using a narrative featuring a grandmother taking over her grandson's basketball team. This campaign aims to restore trust in the brand after a previous network outage and is part of a five-year strategy to enhance reliability and simplicity for users.
Lily Collins stars in Zalando’s campaign ‘Inner Voices’
Source: https://pub.be/fr/lily-collins-tient-le-role-principal-dans-la-campagne-inner-voices-de-zalando/
Goal: Promote Zalando's offerings through a personal narrative
Summary: Lily Collins stars in Zalando's campaign titled 'Inner Voices'. The campaign aims to highlight Zalando's products by showcasing personal stories and experiences.
The new advertisement by Banca Mediolanum gives a voice to Family Bankers
Goal: Highlight the importance of relationships between Family Bankers and clients
Claim: Constructed around you
Media: TV, Radio, Print, OOH, Digital
Summary: Banca Mediolanum launched a campaign featuring 16 real Family Bankers sharing firsthand the value of their relationships with clients and families. The narrative begins with a question posed by Massimo Doris to university students about the impact of a Family Banker. The campaign emphasizes listening, trust, and continuity in client relationships, aligning with the bank's long-standing positioning. It will run from September 1 to October 10 across multiple media channels.
Campaign Trail: Beefeater revisits Jamiroquai video for zero-proof gin
Goal: To promote the alcohol-free Beefeater 0.0 gin and create conversation
Claim: You miss nothing with Beefeater 0.0.
Media: Video
Summary: Beefeater's latest campaign, created by London agency Lucky Generals, revives Jamiroquai's iconic 'Virtual Insanity' video with frontman Jay Kay promoting the brand's alcohol-free 0.0 gin. The campaign aims to convey an aspirational message, encouraging consumers to enjoy life without the drawbacks of alcohol. The video features Jay Kay navigating fantastical settings with a Beefeater 0.0 cocktail, highlighting the product's full taste experience.
Aésio Mutual and Éric Judor Travel Through Time with Hungry & Foolish
Goal: Engage with a time-travel concept
Summary: Aésio mutuelle has launched a campaign titled 'Hungry & Foolish', featuring French comedian Éric Judor, which embraces a nostalgic theme of time travel to connect with audiences.
Fierce Mild Takes Aim at Heineken 0.0 With ‘Ask for the Irish One’ Campaign
Goal: Encourage drinkers to choose Lively Lager over Heineken 0.0
Claim: Go Dutch for Dinner. Not for Your Beer.
Media: Mobile billboard
Summary: Fierce Mild, a brewery from Co. Louth, is launching its first non-alcoholic lager, Lively Lager, alongside a campaign called 'Ask for the Irish One' to compete against Heineken 0.0 in Ireland's growing non-alcoholic beer market. The campaign aims to change consumer habits by encouraging them to specify their brand choice rather than just asking for a non-alcoholic option at the bar.
SZM collecting comments on proposed changes to the Media Act – Marketing Magazine
Goal: To demonstrate how to organize homes
Claim: Get your home in order
Media: Outdoor Media
Summary: Ikea Sweden's new outdoor campaign illustrates how to restore order in homes, taken quite literally.
Hilux Has Nothing Left to Prove
Source: https://www.media-marketing.com/vijesti/hilux-vise-nema-sta-dokazivati/
Goal: Encourage responsible use of the Hilux
Claim: Hilux has nothing to prove
Media: Cinemas and social media
Summary: Toyota has launched a new campaign for the Hilux, titled 'Please Hilux Responsibly', encouraging owners to act responsibly with their vehicles rather than showcasing their limits. The campaign includes a main video in British cinemas and several shorter social media clips, emphasizing that the Hilux's durability no longer needs to be proven. It features scenarios such as a picnic in a snowstorm and using the truck as an improvised jacuzzi, highlighting the vehicle's capabilities while promoting moderation.
The Perfect Pour of Stella, According to the Rules of The Gentlemen
Goal: To educate on the proper serving ritual of Stella Artois while integrating it into the narrative of The Gentlemen series.
Media: Film series, social media, market activations
Summary: Stella Artois and Netflix collaborate on 'The Gentlemen’s Serve,' a campaign integrating the proper beer serving ritual into the storyline of The Gentlemen series. The initiative features actors Theo James and David Beckham in a narrative that elevates the beer ritual to a dramatic context, showcasing decision-making that alters power dynamics in the show's world. The campaign is the first brand partnership related to The Gentlemen series and targets multiple global markets, indicating a new commercial use of Netflix titles beyond standard advertising.
Dakota Johnson and Alexander Skarsgård Found Themselves in Vendetta
Goal: To introduce a new fragrance franchise that represents both female and male scents as equal parts of the same story.
Media: Airport pop-up spaces, digital outdoor, CRM, content on Meta and TikTok, influencer collaborations, and partnership with Uber.
Summary: Valentino Beauty launched the Vendetta fragrance franchise featuring Dakota Johnson and Alexander Skarsgård as brand ambassadors, emphasizing a narrative of attraction and freedom. The campaign, creative by Romain Gavras with visuals by Inez & Vinoodh, uses a film shot on 35mm to convey intensity without dialogue, accompanied by a soundtrack from Pet Shop Boys. Vendetta Donna and Uomo fragrances complement each other, with a focus on building an emotional space for both in the same franchise.
Deutsche Telekom tells Generation Z not to be a passenger in their own lives
Goal: Empower Generation Z to take control of their digital lives
Claim: Your identity does not have to be shaped by algorithms and external opinions
Media: Paid media, social networks, outdoor advertising, interactive experiences
Summary: Deutsche Telekom's 'Not a Passenger' campaign, created by agency INGO, addresses Generation Z with a message that technology and content do not have to dictate the direction of their lives. The campaign features Rhian Teasdale from the band Wet Leg, who navigates a digital landscape of external pressures before taking control and changing the narrative. The campaign expands beyond a 60-second film to include live events and interactive experiences in multiple Central European markets.
Preview: Zurda Global, Conciergency, and Burger King Ignite the Power of Fire
Goal: To highlight the epic quality of cooking with fire
Claim: Everything cooked over an open flame has a flavor that no other cooking method can imitate
Media: Television, digital media, social networks, outdoor advertising
Summary: The campaign, launched recently in Brazil and Chile, emphasizes that fire transforms the ordinary into the extraordinary. It's the first collaboration between Zurda Global and Conciergency for Burger King, focusing on creating immersive brand experiences that resonate with the brand's identity. The campaign aims to celebrate the unique flavors of fire-cooked food and engage customers in a memorable way.
Björn Frantzén and Dragomir Mrsic in a New Campaign from Västerbottensost
Goal: To showcase personal memories related to the cheese.
Media: TV, social media, print, and outdoor
Summary: Västerbottensost has launched a new communication concept centered around people's personal memories and connections to the cheese, which has been produced since 1872. The campaign features chef Björn Frantzén and actor Dragomir Mrsic sharing their unique stories in a misty woodland setting, highlighting the cheese's origins and craft. Throughout the year, more personal stories will be shared across various media channels.
1,500 Matches Turned into One Big Football Show
Goal: To unify multiple football competitions under a single platform and enhance fan engagement.
Claim: More than 1,500 live matches this season.
Media: Television, cinema, BVOD platforms, social media, digital channels, outdoor
Summary: Sky Sports has launched a major campaign called 'Welcome to the Show' to combine various football leagues into one comprehensive viewing experience, highlighting over 1,500 live matches. The campaign features a dynamic 3D activation in Piccadilly Circus and employs tailored creative solutions for each Premier League club, aiming to foster a stronger connection between fans and their respective teams while celebrating the unique essence of each match.
Tesco’s famous slogan returns as the main brand platform
Source: https://www.media-marketing.com/vijesti/tesco-poznatom-sloganu-vraca-ulogu-glavne-brend-platforme/
Goal: To showcase Tesco's support for customers and communities under a unified brand platform.
Claim: Every Little Helps
Media: Television, cinema, outdoor advertising, radio, social media, Clubcard, stores, digital channels
Summary: Tesco's new campaign, led by BBH Dublin, reintroduces the slogan 'Every Little Helps' as a central brand platform, emphasizing the company's various supports for customers and communities in Ireland. The campaign highlights more than 27,000 projects supported through Tesco Community Fund, collaborations with local suppliers, and partnerships with organizations like Children’s Health Foundation. Using a mix of media, including television and outdoor advertising, the campaign presents community-focused initiatives in an engaging and heartfelt manner.
Tesco Celebrates the Little Helps in New Campaign from BBH Dublin
Source: https://www.adworld.ie/2026/08/17/tesco-celebrates-the-little-helps-in-new-campaign-from-bbh-dublin/
Goal: To highlight Tesco's community support and the various helps provided by its colleagues.
Claim: Every Little Helps
Media: TV, out-of-home, radio, cinema, social, in-store, online
Summary: BBH Dublin has launched an integrated campaign for Tesco Ireland called 'That's Every Little Helps,' focusing on the retailer's commitment to community support and showcasing how its colleagues contribute through various initiatives. The campaign features a TV ad following a Tesco colleague's day, highlights community projects, partnerships, and includes creative elements in radio and out-of-home advertising.
iD Mobile ‘Mugsville’ by Trouble Maker
Source: https://www.campaignlive.co.uk/article/id-mobile-mugsville-trouble-maker/1967382
Goal: To highlight the high cost of mobile contracts
Summary: iD Mobile has launched a campaign featuring the fictional town of Mugsville to criticize expensive mobile contracts.
Isaac’s teams up with FizzyPop to launch major campaign
Source: https://stoppress.co.nz/campaigns/isaacs-teams-up-with-fizzypop-to-launch-major-campaign/
Goal: Reposition Isaac's as an integrated service provider across multiple trades
Claim: We dominate on every field
Summary: Isaac's, a plumbing and electrical company in Hawke's Bay, has launched a new campaign with FizzyPop featuring former All Black Brodie Retallick. The campaign aims to reposition Isaac's from separate trade divisions into an integrated team and highlight cross-trade capabilities. Retallick's role is to reinforce qualities associated with the brand, such as strength and reliability. The campaign introduces solar services as a natural extension of their expertise.
Is It Worth Ordering? DoorDash Seeks an Answer in Past Centuries
Goal: To promote the benefits of DashPass membership and ease decision-making for food delivery.
Claim: Delivery without fees with DashPass.
Media: Television, connected TV, online video platforms, gaming, and digital channels
Summary: DoorDash Canada's new campaign 'Not That Dramatic' uses a historical film narrative to engage users on the common dilemma of whether to order food. Developed by Wieden+Kennedy Toronto for the DashPass membership program, the campaign features two films highlighting how DashPass simplifies this decision with benefits like fee-free delivery. The campaign aims to increase awareness of DashPass among Canadians and runs until September 30.
What It Looks Like When an Audiobook Changes the Course of the Whole Day
Source: https://www.media-marketing.com/vijesti/kako-izgleda-kada-audioknjiga-promijeni-pravac-cijelog-dana/
Goal: To highlight the impact of audiobooks on listeners' time perception and habits
Claim: Read as many books as you can hear
Media: Social and digital channels, audio formats, OOH, DOOH, activations
Summary: Audible's new global campaign 'Stories That Speak to You' demonstrates how engaging with audiobooks can lead listeners to lose track of time and transform their habits. Launched in multiple countries including the US, UK, and Australia, the campaign features two films by Megaforce and incorporates diverse media formats to show the enriching impact of listening to audiobooks on daily life.
The Five Most Important Creative Campaigns to Watch
Goal: Celebrate the one-year anniversary and highlight iconic combinations.
Media: Video advertisement
Summary: The article highlights five creative campaigns, including Reese’s Oreo's campaign that features a comedic narrative exploring the dynamics of certain pairings, with Amy Sedaris and Lindsay Lohan illustrating the theme of destined combinations directed by Patricia Arquette.
TrailLite Group and Quantum Jump launch Roadcraft
Source: https://stoppress.co.nz/campaigns/traillite-group-and-quantum-jump-launch-roadcraft/
Goal: Build anticipation and excitement for the launch of a new motorhome brand
Claim: Built in New Zealand. Born for the open road.
Media: TVNZ, Three, Neon online placements, social, digital display, YouTube
Summary: TrailLite Group has collaborated with Quantum Jump to introduce Roadcraft, a new motorhome brand designed for New Zealanders. The campaign, inspired by movie promotions, consists of four acts to generate excitement leading up to the launch at the NZMCA Hamilton Show in September 2026. The campaign features a behind-the-scenes video showcasing the design process to emphasize local craftsmanship.
A house that tells
Source: https://www.imagensdemarca.pt/artigo/uma-casa-que-conta/
Goal: To democratize home improvement with quality at the best price
Claim: At Leroy Merlin, home is affordable
Media: television, radio, digital, Out Of Home, social media, stores
Summary: Leroy Merlin's latest campaign emphasizes its commitment to being a partner in making quality home improvements affordable. The campaign features a consistent narrative throughout the year and includes various media channels, promoting the dual concept of value and price.