Welcome to the automated Brand Tracker diaries.
International Campaign: Bett1.de Presents New Brand Identity – Antoni is Out
Goal: to refresh brand identity
Summary: The article discusses the new brand presentation for Bett1.de, highlighting the exit of the agency Antoni from the project. The campaign aims to enhance the company's brand identity with a fresh visual and strategic approach.
Santàl entrusts Ogilvy with new advertising campaign focused on joy
Source: https://brand-news.it/comunicazione/adv/santal-ogilvy-campagna-2026-pensilina-andrea-moretti/
Goal: Generate over 150 million impressions and reach approximately 17 million target consumers.
Claim: Zero Noia, Tutta Gioia
Media: YouTube, Amazon Prime Video, Meta channels, Facebook, Instagram
Summary: Santàl has launched a new advertising campaign titled 'Zero Noia, Tutta Gioia!', focusing on emotional communication that highlights small joyful moments in everyday life. The campaign features an interactive bus shelter in Milan that reacts to people's smiles, transforming the visual scene to enhance the campaign's message. Social media content will be shared by creators, and video ads in various formats will be circulated across multiple platforms. The goal is to engage millions of consumers and enhance the brand's emotional connection with its audience.
New Brand Appearance: How Thjnk Advertises for Lotto Baden-Württemberg
Goal: To promote the new brand image of Lotto Baden-Württemberg
Summary: The article discusses the new brand appearance for Lotto Baden-Württemberg, led by the agency Thjnk. It highlights the innovative advertising strategies used to create a positive and joyful image for the lottery brand.
Monzo Removed the Bank from the Frame to Let Life Take Center Stage
Goal: To emphasize the importance of financial services that allow users to focus on life rather than money.
Media: Television, cinema, streaming services, radio, digital channels, social media
Summary: Monzo launched its first global brand platform, 'Get Busy Living', emphasizing that effective money management should demand minimal attention from users, allowing them to focus on their lives. The campaign features ten one-shot films depicting relatable daily scenarios, with subtle product placements and classic music tracks. This approach highlights Monzo's evolution from a fintech challenger to a widely-used bank.
New: Ogilvy Argentina and Milka Present One of the Most Chosen Flavors by Argentines
Goal: To elevate the Milka experience within the chocolate category
Claim: It's a Lot
Media: outdoor, digital, point of sale, audiovisual
Summary: The campaign 'It's a Lot' announces the new variety of Milka alfajores: super dulce de leche. Ogilvy Argentina presents this campaign for Milka, emphasizing rich dulce de leche filling and high-quality chocolate. The new Milka super dulce de leche alfajor is available in two versions—milk and white—targeting an increasingly demanding Argentine consumer. The launch includes various media formats to create a comprehensive promotional strategy.
TBWA Ireland Says Cheese with New Campaign for Kerrygold
Source: https://www.adworld.ie/2026/07/24/tbwaireland-says-cheese-with-new-campaign-for-kerrygold/
Goal: Launch a premium cheese range in Ireland
Claim: Say Cheese. Think Kerrygold.
Media: out-of-home, digital video, press, audio, social media
Summary: Kerrygold has launched its first premium cheese range in Ireland with a new advertising campaign by TBWA eland, which introduces the 'Say Cheese. Think Kerrygold.' message. The campaign supports a 15-product range and is part of Kerrygold's global 'Make It Gold' platform. It encompasses various media channels and is complemented by a consumer pop-up event in Dublin.
Three Questions for Fran Mubrin, Agency 404
Source: https://www.media-marketing.com/tri-pitanja/tri-pitanja-za-frana-mubrina-agencija-404/
Goal: Celebrate small moments of love
Media: Digital and offline channels
Summary: Agency 404 has launched a new campaign for the luxury Swiss chocolate brand Läderach, celebrating everyday moments of love in light of Valentine's Day. The campaign began on New Year's Eve in Times Square, New York, and extended across various digital and offline channels worldwide. The agency aims to establish a strong international presence through this campaign, showcasing its capability to meet global market standards.
Kraft Heinz and Disney Turn Famous Movie Scenes into Family Meals
Goal: To create a long-term strategic partnership between Kraft Heinz and Disney.
Media: Outdoor and digital formats
Summary: Kraft Heinz and Disney launched the 'Together at Last' campaign, which creatively blends well-known Disney symbols with Kraft Heinz products without traditional product placement. The campaign showcases a strategic partnership that extends beyond advertising, integrating into Disney parks, resorts, and fan events. Each visual presents how Kraft Heinz products seamlessly exist within Disney's world, with the first major activation set for the D23: The Ultimate Disney Fan Event in Anaheim.
Lamborghini Stops the Race to Showcase the Power of the New Urus
Goal: To highlight the concept of reaching new heights and challenges beyond limits.
Claim: What is the highest you can reach?
Media: Film
Summary: Lamborghini's new campaign film 'Urus at its Peak' focuses on the theme of overcoming limits rather than traditional racing, showcasing the Urus SE Performante in a surreal mountain landscape alongside historical achievements. Directed by Rúnar Ingi, the film emphasizes control, ambition, and challenges, moving away from the conventional noise of car advertisements. Executive Creative Director Maurizio Tozzini expresses pride in continuing partnership with Dentsu Creative Italy to elevate the brand culturally without losing its unique essence.
Boys+Girls Wins Lidl Ireland & NI Creative Account
Source: https://www.adworld.ie/2026/07/15/boysgirls-wins-lidl-ireland-ni-creative-account/
Goal: Develop a deeper and more emotive connection with consumers
Claim: More to Value
Media: Creative Advertising
Summary: Boys+Girls has been appointed as the lead creative agency for Lidl Ireland and Northern Ireland after a competitive pitch process. They will manage Lidl’s creative account and lead the next phase of the 'More to Value' brand platform, aiming to enhance consumer connection. Circle Content, also part of Boys+Girls, will collaborate on the account. Both agencies look forward to evolving the Lidl brand and maintaining its market position.
Buymedia Rolls New GoMo Fibre Broadband Campaign
Source: https://www.adworld.ie/2026/06/12/buymedia-rolls-new-gomo-fibre-broadband-campaign/
Goal: Build national awareness of GoMo as a broadband provider
Claim: Simplicity, transparency and value
Media: out-of-home, audio visual, cinema, digital audio, online media
Summary: Buymedia has launched a campaign to promote GoMo's entry into the fibre broadband market, focusing on simplicity, transparency, and value. The campaign aims to enhance brand awareness while showcasing GoMo as a competitor in the telecommunications sector. Key elements include out-of-home advertising, a full vehicle wrap, and sponsorship of a popular podcast, supported by a robust media strategy across various channels.
Aer Lingus Celebrates 90th Anniversary with New Campaign
Source: https://www.adworld.ie/2026/06/18/aer-lingus-celebrates-90th-anniversary-with-new-campaign/
Goal: Celebrate 90 years of connection and community
Claim: You're Home
Media: TV, video, OOH, digital
Summary: Aer Lingus has launched a new campaign to celebrate its 90th anniversary and its role in connecting Ireland with the world. The campaign features large-format outdoor ads showcasing emotional reunions and includes a 60-second film that references the airline's famous 1980s campaign. It highlights the culture of family and community within Aer Lingus, featuring real cabin crew members.
TBWAIreland Turns Home Buying into a Moving Story in New AIB Campaign
Goal: To help customers navigate the home-buying process and turn ambitions into reality.
Claim: We Don’t Just Help, We Help Make it Happen
Media: film, digital, social, out-of-home
Summary: TBWAIreland launched a new campaign for AIB Homes which illustrates the challenges of home buying. The campaign tells the story of a house overcoming obstacles, symbolizing AIB's role in assisting customers throughout the home-buying journey. This marks the fourth major collaboration since TBWAIreland became AIB's creative agency partner.
Škoda Converts Tour de France Route Into Support for Women’s Race
Source: https://www.media-marketing.com/vijesti/skoda-grafite-s-rute-toura-pretvara-u-podrsku-zenskoj-utrci/
Goal: Increase awareness of women's cycling
Claim: #WatchTheFemmes
Media: Instagram, TikTok, Facebook
Summary: Škoda, the official main partner of the Tour de France, has collaborated with AMV BBDO to promote the women's race by transforming offensive messages seen on the race route into illustrations supporting the Tour de France Femmes avec Zwift. Using creative stencils, they draw attention to the female peloton during the Tour, leveraging the visibility of the male race. The campaign highlights the stark contrast in audience sizes between the men's and women's races while promoting women's cycling visibility.