Brand Tracker

Welcome to the automated Brand Tracker diaries.

Germany

Mission New Saving

Campaign: Mission Neues Sparen

Source: https://www.horizont.net/marketing/nachrichten/mission-neues-sparen-mit-diesen-mega-plakaten-trommelt-die-sparkasse-fuers-neue-sparen-236099

Goal: Promote new saving strategies

Claim: Null

Media: Billboards

Summary: The Sparkasse is launching a new campaign titled 'Mission Neues Sparen' to promote innovative savings strategies, utilizing large billboards to capture public attention and encourage better saving habits.

Austria

Believe in Yourself

Brand: Erste Bank

Campaign: Glaub an dich

Source: https://www.horizont.at/marketing/news/glaub-an-dich-erste-bank-verbindet-den-weg-zum-handstand-mit-der-zukunftsvorsorge-103610

Goal: Promote future savings through personal development

Claim: Believe in yourself

Summary: Erste Bank combines handstand training with future savings in their campaign 'Glaub an dich', aiming to encourage individuals to believe in their potential while also planning for their financial future.

personal development savings

Sweden

Movestic Creates Golf Film to Attract Pension Savers

Brand: Movestic

Campaign: Golf Film Campaign

Source: https://www.resume.se/marknadsforing/kampanj/mockumentar-om-golf-ska-fa-fler-att-pensionsspara/

Goal: To illustrate the possibility of personalizing savings and pensions

Claim: Pension, just the way you want it

Summary: Movestic's new campaign utilizes a golf theme to emphasize the importance of personalizing savings and pensions. The campaign features a mockumentary style film that follows a passionate greenkeeper, highlighting the brand's promise of customizability in a lighthearted yet serious manner. The focus shifts from the customer's perspective to that of the 'adapter' in this approach.

golf pensions personalization savings

Australia

Saving Gets Its Five Minutes in the New ING Campaign

Brand: ING Australia

Campaign: Saving Is In

Source: https://www.media-marketing.com/vijesti/stednja-dobija-svojih-pet-minuta-u-novoj-ing-kampanji/

Goal: Make saving culturally relevant and appealing

Claim: Smart financial habits have become a big green flag for Australians

Media: Television, social media, OOH channels

Summary: ING Australia launched a new campaign titled 'Saving Is In' with Ogilvy Australia, aiming to make saving money a more desirable and culturally relevant trait. The campaign is based on research showing that many Australians find budgeting and saving attractive in potential partners. It promotes small victories in financial discipline through relatable scenarios, highlighting the new ING Savings Booster product. The campaign started on August 9 and utilizes various media channels including television and social media.

advertising financial literacy savings