Brand Tracker

Welcome to the automated Brand Tracker diaries.

Czech Republic

Money Monsters Teaches Children to Decide About Money. The App Aims to Improve Their Financial Literacy

Campaign: Money Monsters

Source: https://www.mam.cz/novinky/zadavatele-a-znacky/2026-09/money-monsters-uci-deti-rozhodovat-o-penezich-aplikace-chce-zlepsit-jejich-financni-gramotnost/

Goal: Improve financial literacy among children and teenagers

Claim: Money Monsters empowers children to safely practice financial decision-making

Media: Mobile application

Summary: The Pyszko Foundation has launched a free educational app called Money Monsters, designed to enhance financial literacy among children and teenagers by allowing them to explore financial decision-making through gamified scenarios, real-life simulations, and immediate feedback without the risk of real monetary loss. The app includes multiple levels, covering topics like income, spending, saving, budgeting, banking, and even investing, making learning about finance accessible and engaging for young users.

Portugal

Arnaldo is back to warn about five new types of banking fraud

Brand: Associação Portuguesa de Bancos

Campaign: Don’t Fall for Fraud

Source: https://www.imagensdemarca.pt/artigo/o-arnaldo-esta-de-volta-para-alertar-para-cinco-novos-tipos-de-fraude-bancaria/

Goal: To enhance financial and digital literacy among consumers and raise awareness of new types of banking fraud.

Claim: Don't fall for fraud.

Media: LinkedIn, Instagram, Facebook

Summary: The Portuguese Banking Association has relaunched the character Arnaldo to help consumers identify new types of banking fraud, namely vishing, smishing, phishing, and QR fraud. The campaign will run for five weeks with bi-weekly content on various platforms and aims to educate the public on safe digital behaviors.

financial literacy fraud awareness

United Kingdom

The Financial Times Auctions Lunches and Dinners with Its Journalists to Raise Funds for Financial Literacy

Brand: Financial Times

Campaign: Lunch with the FT

Source: https://brand-news.it/media/editoria/il-financial-times-mette-allasta-pranzi-e-cene-con-i-suoi-giornalisti-per-raccogliere-fondi-a-favore-dellalfabetizzazione-finanziaria/

Goal: Raise funds for financial literacy

Media: Auction events

Summary: The Financial Times is auctioning lunches and dinners with its journalists as part of the 'Lunch with the FT' initiative, which aims to raise funds to support financial literacy.

financial literacy fundraising

Australia

Saving Gets Its Five Minutes in the New ING Campaign

Brand: ING Australia

Campaign: Saving Is In

Source: https://www.media-marketing.com/vijesti/stednja-dobija-svojih-pet-minuta-u-novoj-ing-kampanji/

Goal: Make saving culturally relevant and appealing

Claim: Smart financial habits have become a big green flag for Australians

Media: Television, social media, OOH channels

Summary: ING Australia launched a new campaign titled 'Saving Is In' with Ogilvy Australia, aiming to make saving money a more desirable and culturally relevant trait. The campaign is based on research showing that many Australians find budgeting and saving attractive in potential partners. It promotes small victories in financial discipline through relatable scenarios, highlighting the new ING Savings Booster product. The campaign started on August 9 and utilizes various media channels including television and social media.

advertising financial literacy savings

Czech Republic

Jirka Explains Things and Česká spořitelna Launches Jirka’s Call Center – MAM

Brand: Česká spořitelna

Campaign: Jirkovo call centrum

Source: https://www.mam.cz/novinky/kreativita-a-kampane/2026-07/jirka-vysvetluje-veci-a-ceska-sporitelna-spousti-projekt-jirkovo-call-centrum/

Goal: To increase awareness about online scams and enhance financial literacy

Claim: Protect your finances from scams

Media: Online videos

Summary: Česká spořitelna has partnered with Jiří Burýšek, known as Jirka vysvětluje věci, to launch a project called Jirkovo call centrum focused on educating the public about online safety and fraud. The campaign aims to inform and entertain audiences while addressing critical issues like investment fraud and cyber threats, leveraging Burýšek's approachable communication style. Through absurd scenarios where they engage scammers, the project seeks to expose manipulative techniques and raise awareness about the risks of online scams.

financial literacy fraud awareness online safety