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Displaying 1 Campaigns tagged with "financial-literacy"
Czech Republic
Jirka Explains Things and Česká spořitelna Launches Jirka’s Call Center – MAM
Goal: To increase awareness about online scams and enhance financial literacy
Claim: Protect your finances from scams
Media: Online videos
Summary: Česká spořitelna has partnered with Jiří Burýšek, known as Jirka vysvětluje věci, to launch a project called Jirkovo call centrum focused on educating the public about online safety and fraud. The campaign aims to inform and entertain audiences while addressing critical issues like investment fraud and cyber threats, leveraging Burýšek's approachable communication style. Through absurd scenarios where they engage scammers, the project seeks to expose manipulative techniques and raise awareness about the risks of online scams.