Brand Tracker

Welcome to the automated Brand Tracker diaries.

Czech Republic

Money Monsters Teaches Children to Decide About Money. The App Aims to Improve Their Financial Literacy

Campaign: Money Monsters

Source: https://www.mam.cz/novinky/zadavatele-a-znacky/2026-09/money-monsters-uci-deti-rozhodovat-o-penezich-aplikace-chce-zlepsit-jejich-financni-gramotnost/

Goal: Improve financial literacy among children and teenagers

Claim: Money Monsters empowers children to safely practice financial decision-making

Media: Mobile application

Summary: The Pyszko Foundation has launched a free educational app called Money Monsters, designed to enhance financial literacy among children and teenagers by allowing them to explore financial decision-making through gamified scenarios, real-life simulations, and immediate feedback without the risk of real monetary loss. The app includes multiple levels, covering topics like income, spending, saving, budgeting, banking, and even investing, making learning about finance accessible and engaging for young users.

Czech Republic

LEGO Gamifies the Invitation for the Opening of the Second Store in the Center of Prague

Brand: LEGO

Campaign: Gamified Invitation for the Opening of the Second Store in Prague

Source: https://www.mam.cz/novinky/akce-a-souteze/2026-09/lego-gamifikuje-pozvanku-na-otevreni-druheho-obchodu-v-centru-prahy/

Goal: Engage families in a city-wide adventure leading up to the store opening

Media: Social media, Instagram

Summary: LEGO is turning the invitation for the opening of its new store in Prague into a city-wide adventure. Families will search for clues leading to famous personalities and LEGO models of Prague icons. The campaign, which culminates in a grand opening event, will see three winning families participate in a treasure hunt across the city on three October Saturdays. The design of the new store will reflect Prague’s architecture and cultural heritage, incorporating local themes throughout the space.

family activity gamification LEGO Prague store opening

Czech Republic

Let’s Move Aims to Encourage Physical Activity in the Czech Republic

Brand: MultiSport Benefit

Campaign: Let’s Move

Source: https://www.mam.cz/novinky/kreativita-a-kampane/2026-10/hybejme-se-chce-pomoci-aplikace-a-gamifikace-rozpohybovat-cesko/

Goal: Encourage physical activity among Czechs

Claim: Even small steps matter for our health

Media: Television, outdoor, print, internet, radio, online videos, banners, advertorials, podcasts, social media, PR entries, competitions

Summary: The initiative 'Let's Move' aims to motivate Czechs to engage in physical activities beyond traditional sports, using an application that converts daily activities into points while incorporating challenges, rewards, and community elements. With a significant percentage of the population lacking daily movement, the campaign emphasizes the importance of everyday actions like walking or gardening for health. The app includes gamification features, allowing users to earn points for various activities and partake in shared challenges. The communications strategy includes multiple media channels, aiming to build long-term healthy habits.

community digital engagement gamification health physical activity

Decathlon Gamifies Dog Walking

Brand: Decathlon

Campaign: null

Source: https://www.adformatie.nl/marketing/merkstrategie/decathlon-gamificeert-de-hond-uitlaten

Goal: Engage dog owners through gamification

Summary: Decathlon is introducing a new initiative to gamify dog walking, encouraging dog owners to make the experience more fun and interactive.

dog walking gamification

Austria

With Azerion and Dentsu: Brau Union Promotes Stibitzer with DOOH Gamification Campaign

Brand: Brau Union

Campaign: Stibitzer DOOH Gamification Campaign

Source: https://www.horizont.at/marketing/news/mit-azerion-und-dentsu-brau-union-promotet-stibitzer-mit-dooh-gamification-kampagne-102897

Goal: Promote Stibitzer beer

Media: DOOH

Summary: Brau Union is promoting its Stibitzer beer through a digital out-of-home (DOOH) gamification campaign in collaboration with Azerion and Dentsu. The campaign utilizes interactive digital displays to engage consumers and enhance brand visibility.

Beer DOOH gamification