Brand Tracker

Welcome to the automated Brand Tracker diaries.

Czech Republic

LEGO Gamifies the Invitation for the Opening of the Second Store in the Center of Prague

Brand: LEGO

Campaign: Gamified Invitation for the Opening of the Second Store in Prague

Source: https://www.mam.cz/novinky/akce-a-souteze/2026-09/lego-gamifikuje-pozvanku-na-otevreni-druheho-obchodu-v-centru-prahy/

Goal: Engage families in a city-wide adventure leading up to the store opening

Media: Social media, Instagram

Summary: LEGO is turning the invitation for the opening of its new store in Prague into a city-wide adventure. Families will search for clues leading to famous personalities and LEGO models of Prague icons. The campaign, which culminates in a grand opening event, will see three winning families participate in a treasure hunt across the city on three October Saturdays. The design of the new store will reflect Prague’s architecture and cultural heritage, incorporating local themes throughout the space.

Croatia

iSTYLE Announces Two New Openings Through 1,410 Kilometers of Mobile DOOH

Brand: iSTYLE

Campaign: Mobile DOOH Campaign for Store Openings in Ljubljana and Zagreb

Source: https://www.media-marketing.com/vijesti/istyle-najavio-dva-nova-otvorenja-kroz-1-410-kilometara-mobilnog-dooh-a/

Goal: To announce store openings through mobile advertising

Media: Mobile DOOH

Summary: iSTYLE conducted a mobile DOOH campaign to announce new store openings in Ljubljana and Zagreb by utilizing a vehicle equipped with LED screens. The campaign, executed over 10 days, covered a total of 1,410 kilometers across urban areas and surrounding regions before the openings. The campaign aimed to create awareness in various traffic flows, ultimately leading to customer engagement at the store openings.

DOOH mobile advertising store opening

Portugal

Primark Opens First Store in Castelo Branco One Day After Reaching 500 Stores Worldwide

Brand: Primark

Campaign: New Store Opening in Castelo Branco

Source: https://www.imagensdemarca.pt/artigo/primark-abre-primeira-loja-em-castelo-branco-um-dia-apos-chegar-as-500-lojas-no-mundo/

Goal: Expand presence in Portugal and create jobs

Summary: Primark has officially opened its first store in the Castelo Branco district at the Forum Castelo Branco shopping center, marking its 14th location in Portugal. This store, covering over 900 square meters, offers fashion collections for women, men, and children, beauty products, and home goods. The opening is part of a €45 million investment plan that aims to create over 300 new jobs in the country. Following this opening, Primark plans to continue its expansion with new stores in Setúbal, Vila Nova de Gaia, and Porto.

employment Portugal retail expansion store opening

Croatia

iSTYLE Promotes New Store Opening with Mobile LED Truck

Brand: iSTYLE

Campaign: Opening of a new store

Source: https://www.marketingmagazin.si/opazeno/opazili-smo/11966/istyle-odprtje-nove-trgovine-oglasuje-z-mobilnim-led-tovornjakom/novice

Goal: To promote the opening of a new store

Media: mobile LED truck

Summary: iSTYLE is promoting the opening of its new store using a mobile LED truck to attract attention.

advertising iSTYLE store opening

Germany

Motto-Markt with Leyla Heiter: The Opening of ‘Leylalands’ by Penny

Brand: Penny

Campaign: Leylalands

Source: https://www.horizont.net/marketing/nachrichten/neuer-motto-markt-penny-eroeffnet-influencer-filiale-mit-leyla-heiter-235273

Goal: To promote the opening of Leylalands

Summary: The article discusses the opening event of 'Leylalands' by Penny, featuring Leyla Heiter. The event celebrated the launch and attracted various attendees, showcasing Penny's initiative to enhance customer engagement and brand experience.

customer engagement store opening