Brand Tracker

Welcome to the automated Brand Tracker diaries.

Croatia

iSTYLE Announces Two New Openings Through 1,410 Kilometers of Mobile DOOH

Brand: iSTYLE

Campaign: Mobile DOOH Campaign for Store Openings in Ljubljana and Zagreb

Source: https://www.media-marketing.com/vijesti/istyle-najavio-dva-nova-otvorenja-kroz-1-410-kilometara-mobilnog-dooh-a/

Goal: To announce store openings through mobile advertising

Media: Mobile DOOH

Summary: iSTYLE conducted a mobile DOOH campaign to announce new store openings in Ljubljana and Zagreb by utilizing a vehicle equipped with LED screens. The campaign, executed over 10 days, covered a total of 1,410 kilometers across urban areas and surrounding regions before the openings. The campaign aimed to create awareness in various traffic flows, ultimately leading to customer engagement at the store openings.

Italy

Nutribees tells about the return with ‘Milan is Struggling’, reacting to the strike

Brand: Nutribees

Campaign: Milano che fatica

Source: https://brand-news.it/brand/alimentari/food/nutribees-campagna-dooh-milano-che-fatica-real-time-allo-sciopero/

Goal: Engage city dwellers with relatable humor around post-holiday life

Claim: Fyi: the holidays are over

Media: DOOH (Digital Out Of Home)

Summary: Nutribees continues its campaign 'Milano che fatica' by adapting its messaging to reflect the post-holiday routine in Milan. The campaign features humorous headlines related to common struggles faced by city residents, and is strategically placed around the city to enhance its visibility. A real-time component was integrated during a general strike, demonstrating the campaign's ability to respond to current events. Through this, Nutribees aims to resonate with daily city life, showing their products as practical solutions for busy routines.

DOOH RealTimeMarketing UrbanLife

Austria

With Azerion and Dentsu: Brau Union Promotes Stibitzer with DOOH Gamification Campaign

Brand: Brau Union

Campaign: Stibitzer DOOH Gamification Campaign

Source: https://www.horizont.at/marketing/news/mit-azerion-und-dentsu-brau-union-promotet-stibitzer-mit-dooh-gamification-kampagne-102897

Goal: Promote Stibitzer beer

Media: DOOH

Summary: Brau Union is promoting its Stibitzer beer through a digital out-of-home (DOOH) gamification campaign in collaboration with Azerion and Dentsu. The campaign utilizes interactive digital displays to engage consumers and enhance brand visibility.

Beer DOOH gamification