Brand Tracker

Welcome to the automated Brand Tracker diaries.

Czech Republic

LEGO Gamifies the Invitation for the Opening of the Second Store in the Center of Prague

Brand: LEGO

Campaign: Gamified Invitation for the Opening of the Second Store in Prague

Source: https://www.mam.cz/novinky/akce-a-souteze/2026-09/lego-gamifikuje-pozvanku-na-otevreni-druheho-obchodu-v-centru-prahy/

Goal: Engage families in a city-wide adventure leading up to the store opening

Media: Social media, Instagram

Summary: LEGO is turning the invitation for the opening of its new store in Prague into a city-wide adventure. Families will search for clues leading to famous personalities and LEGO models of Prague icons. The campaign, which culminates in a grand opening event, will see three winning families participate in a treasure hunt across the city on three October Saturdays. The design of the new store will reflect Prague’s architecture and cultural heritage, incorporating local themes throughout the space.

Czech Republic

Prague Event Hub Launched New Website

Brand: Prague Event Hub

Campaign: New Website Launch

Source: https://www.mam.cz/novinky/akce-a-souteze/2026-08/prague-event-hub-spustil-novy-web-propojuje-pet-prazskych-jmen-pro-eventy/

Goal: To simplify event planning in Prague

Claim: A comprehensive event destination in one location

Summary: Prague Event Hub has launched a new website designed to streamline the planning of conferences, corporate events, congresses, and other activities in Prague. It connects five established partners offering a full range of services, enabling a cohesive event experience without the need for transportation between venues.

conferences Czech Republic event planning Prague