Brand Tracker

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Displaying 1 Campaigns tagged with "lego"

Global

LEGO has hidden 333 brick plates in stores around the world

Brand: LEGO Group

Campaign: LEGO Editions x Olivia Rodrigo Vinyl Hunt

Source: https://www.media-marketing.com/vijesti/lego-je-sakrio-333-ploce-od-kockica-po-prodavnicama-sirom-svijeta/

Goal: Engage fans in a physical treasure hunt for collectible items

Media: Social media, physical stores

Summary: LEGO Group has hidden 333 LEGO brick plates in vinyl stores worldwide, launching a global treasure hunt for fans of Olivia Rodrigo, who must follow clues released on social media to discover the locations. The campaign began on July 27 and includes a unique store installation made of over 110,000 bricks, along with a recently announced collection inspired by Olivia Rodrigo's music. The treasures are available for purchase starting August 1.