Brand Tracker

Welcome to the automated Brand Tracker diaries.

Global

Daft Punk gets brickified in new global Lego campaign

Brand: LEGO Group

Campaign: Daft Punk Collaboration

Source: https://mumbrella.com.au/daft-punk-gets-brickified-in-new-global-lego-campaign-942052

Goal: To create a unique collaborative experience between Lego and Daft Punk, appealing to fans across all ages.

Media: Hero film

Summary: The Lego Group has partnered with Daft Punk for a global brand campaign that features a hero film depicting the duo's brick-built personas navigating a digital landscape. The campaign aims to celebrate creativity and innovation, leading to new products that honor Daft Punk's legacy.

Croatia

Daft Punk enters the LEGO world: The iconic stage from the Alive 2007 tour becomes a LEGO set

Brand: LEGO Group

Campaign: Daft Punk LEGO Collaboration

Source: https://www.media-marketing.com/vijesti/daft-punk-ulazi-u-lego-svijet-kultna-pozornica-s-turneje-alive-2007-postaje-lego-set/

Goal: To connect two communities through music and creativity

Media: Film, Social Media

Summary: Daft Punk's iconic pyramid stage from their Alive 2007 tour is being turned into a LEGO set as part of a partnership with LEGO Group. The collaboration encompasses products, content, and brand experiences, aimed at merging music and creative communities. The partnership was announced through a film featuring LEGO versions of Daft Punk, with music from their albums accompanying the visuals. A unique fan-made LEGO model of the stage gained official approval, further linking the brands.

collaboration Daft Punk LEGO music