Brand Tracker

Welcome to the automated Brand Tracker diaries.

Global

Daft Punk gets brickified in new global Lego campaign

Brand: LEGO Group

Campaign: Daft Punk Collaboration

Source: https://mumbrella.com.au/daft-punk-gets-brickified-in-new-global-lego-campaign-942052

Goal: To create a unique collaborative experience between Lego and Daft Punk, appealing to fans across all ages.

Media: Hero film

Summary: The Lego Group has partnered with Daft Punk for a global brand campaign that features a hero film depicting the duo's brick-built personas navigating a digital landscape. The campaign aims to celebrate creativity and innovation, leading to new products that honor Daft Punk's legacy.

Sweden

Candy Crush Saga Launches Musical Collaboration with Shania Twain

Brand: Candy Crush Saga

Campaign: Music Season Collaboration with Shania Twain

Source: https://www.resume.se/marknadsforing/kampanj/candy-crush-fortsatter-pa-musiksparet-jonas-akerlund-regisserar-ny-musikvideo-med-shania-twain/

Goal: To revitalize Shania Twain's classic song for a new audience

Claim: A dance floor ready version of 'You're Still The One'

Media: Interactive music video

Summary: Candy Crush Saga is launching its annual 'Music Season' with a new recording of Shania Twain's classic hit 'You're Still The One,' produced by Zedd. The campaign features an interactive music video set in a candy-themed Western world called 'Candy Country,' where fans can search for hidden clues to win prizes. This collaboration follows last year's partnership with Thundercat and aims to enhance user experience further.

Candy Crush Saga interactive video music collaboration Shania Twain

Portugal

Sumol brings together Portuguese artists to celebrate the total solar eclipse

Brand: Sumol

Campaign: #OSOMDOECLIPSE

Source: https://www.imagensdemarca.pt/artigo/sumol-junta-artistas-portugueses-para-assinalar-o-eclipse-solar-total/

Goal: To create a unique brand experience by celebrating a rare astronomical event through collaborative music.

Media: Digital platforms, RTP, SIC, TVI

Summary: Sumol launched the official music video for #OSOMDOECLIPSE just days before a total solar eclipse visible in Portugal on August 12. The campaign includes the release of the limited edition Sumol Eclipse and features a collaborative musical creation involving seven Portuguese artists, aiming to celebrate the diversity of national music. The climax will occur on August 12, when artist Xtinto will perform live during the eclipse, streamed through Sumol's digital channels.

astronomical events brand experience music collaboration

Portugal

Sagres brings more Portuguese Soul to the new music video by Bárbara Bandeira

Brand: Sagres

Campaign: Collaboration with Bárbara Bandeira for ‘Manel’

Source: https://www.imagensdemarca.pt/artigo/sagres-leva-mais-alma-portuguesa-ao-novo-videoclipe-de-barbara-bandeira/

Goal: To express Portuguese soul through a modern approach

Media: Music video

Summary: Sagres collaborates with Portuguese artist Bárbara Bandeira for her new music video 'Manel', which showcases the brand's iconic Sagres Mini beer while celebrating Portuguese tradition through a contemporary narrative. The video was shot in Alentejo, linking the brand to the region's culture, and highlights the song's themes of love, longing, and hope, enriched by a women's choir representing collective voice and memory.

music collaboration Portuguese culture