Brand Tracker

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Displaying 1 Campaigns tagged with "portuguese-culture"

Portugal

Sagres brings more Portuguese Soul to the new music video by Bárbara Bandeira

Brand: Sagres

Campaign: Collaboration with Bárbara Bandeira for ‘Manel’

Source: https://www.imagensdemarca.pt/artigo/sagres-leva-mais-alma-portuguesa-ao-novo-videoclipe-de-barbara-bandeira/

Goal: To express Portuguese soul through a modern approach

Media: Music video

Summary: Sagres collaborates with Portuguese artist Bárbara Bandeira for her new music video 'Manel', which showcases the brand's iconic Sagres Mini beer while celebrating Portuguese tradition through a contemporary narrative. The video was shot in Alentejo, linking the brand to the region's culture, and highlights the song's themes of love, longing, and hope, enriched by a women's choir representing collective voice and memory.