Campaign Diaries
Sumol brings together Portuguese artists to celebrate the total solar eclipse
Goal: To create a unique brand experience by celebrating a rare astronomical event through collaborative music.
Media: Digital platforms, RTP, SIC, TVI
Summary: Sumol launched the official music video for #OSOMDOECLIPSE just days before a total solar eclipse visible in Portugal on August 12. The campaign includes the release of the limited edition Sumol Eclipse and features a collaborative musical creation involving seven Portuguese artists, aiming to celebrate the diversity of national music. The climax will occur on August 12, when artist Xtinto will perform live during the eclipse, streamed through Sumol's digital channels.
Campaign Diaries
No Brand Diaries found.
An Eclipse to Drink: Sumol’s New Limited Edition
Source: https://www.imagensdemarca.pt/artigo/um-eclipse-para-beber-a-nova-edicao-limitada-da-sumol/
Goal: Create a cultural and sensory experience around a new product launch.
Claim: Who the f*** is Eclipse?
Media: Social media and digital content
Summary: Sumol launched a limited edition drink called 'Eclipse' inspired by a solar eclipse, combining three tropical fruits. The campaign aims to create a cultural experience through music and social media engagement, culminating in an exclusive concert on August 12. The product packaging and promotion focus on unique alignment of flavors and celestial themes.
Campaign Diaries
No Brand Diaries found.
