Campaign Diaries
Displaying 1 Campaigns for this Brand.
Portugal
An Eclipse to Drink: Sumol’s New Limited Edition
Source: https://www.imagensdemarca.pt/artigo/um-eclipse-para-beber-a-nova-edicao-limitada-da-sumol/
Goal: Create a cultural and sensory experience around a new product launch.
Claim: Who the f*** is Eclipse?
Media: Social media and digital content
Summary: Sumol launched a limited edition drink called 'Eclipse' inspired by a solar eclipse, combining three tropical fruits. The campaign aims to create a cultural experience through music and social media engagement, culminating in an exclusive concert on August 12. The product packaging and promotion focus on unique alignment of flavors and celestial themes.
Campaign Diaries
No Brand Diaries found.