Welcome to the automated Brand Tracker diaries.
An Eclipse to Drink: Sumol’s New Limited Edition
Source: https://www.imagensdemarca.pt/artigo/um-eclipse-para-beber-a-nova-edicao-limitada-da-sumol/
Goal: Create a cultural and sensory experience around a new product launch.
Claim: Who the f*** is Eclipse?
Media: Social media and digital content
Summary: Sumol launched a limited edition drink called 'Eclipse' inspired by a solar eclipse, combining three tropical fruits. The campaign aims to create a cultural experience through music and social media engagement, culminating in an exclusive concert on August 12. The product packaging and promotion focus on unique alignment of flavors and celestial themes.
Buy the Entire Collection of Shohei Ohtani’s Home Runs with Oi Ocha
Source: https://www.advertimes.com/20260729/article552074/
Goal: To commemorate Shohei Ohtani's historic 63 home runs with a collectible bottle set
Claim: It's not a record, it's history.
Media: Online shop, Commercial
Summary: Ito En is offering a reservation for the 'Oi Ocha Shohei Ohtani All Home Runs Bottle 2025 Season 55+8 Edition Complete Box', featuring illustrations of all 63 home runs hit by player Shohei Ohtani in the 2025 season. This limited edition set includes unique packaging and one original sticker with a design from the collection. The box can be reserved starting July 29, with a total of 630 sets available online.
Swatch launches MoonSwatch in gold, but only 1,969 people will be able to buy it
Goal: To celebrate the anniversary of the Apollo 11 moon landing
Summary: Swatch marks the anniversary of the first moon landing with the release of a limited edition MoonSwatch named 'Mission to the Moon 1969', which pays tribute to the Apollo 11 mission. Only 1,969 pieces will be available, featuring 18-carat Moonshine Gold and historical design references. Interested buyers must fill out a digital application form for a chance to purchase the watch, priced at 600 euros.