Heinz

Campaign Diaries

Heinz and Greggs celebrate breakfast for dinner with London ‘brinner party’

Brand: Heinz

Campaign: Brinner Party

Source: https://www.campaignlive.co.uk/article/heinz-and-greggs-celebrate-breakfast-for-dinner-with-london-brinner-party/4pvpcfs1g0ntyz12ga3nnn2xx9

Goal: Celebrate breakfast for dinner

Summary: Heinz and Greggs hosted a 'brinner party' in London to celebrate the concept of breakfast for dinner, creating an engaging experience for guests.

Campaign Diaries

No Brand Diaries found.

Canada

Heinz launches a collection of ready-made soups in Canada with luxury fashion codes

Brand: Heinz

Campaign: Heinz Soup Collection

Source: https://brand-news.it/brand/alimentari/food/heinz-lancia-in-canada-una-collezione-di-zuppe-pronte-con-i-codici-della-moda-di-lusso/

Goal: Launch a new line of ready-made soups

Summary: Heinz has launched an exclusive new line of ready-made soups in Canada called the Heinz Soup Collection, packaged in pouches.

Campaign Diaries

No Brand Diaries found.

food innovation ready-made meals soup

United States

Heinz Asks How Much You Really Love Ketchup

Brand: Heinz

Campaign: Love Lid

Source: https://www.media-marketing.com/vijesti/heinz-je-na-poklopac-stavio-pitanje-koliko-zaista-volite-kecap/

Goal: To celebrate individual preferences for ketchup usage

Claim: There is no wrong way to enjoy ketchup

Media: Walmart online store, Heinz to Home platform

Summary: Heinz launched the Love Lid, a customizable ketchup cap that lets users set the amount of ketchup dispensed from their bottles. Developed with Wieden+Kennedy London and Beta Design Office, this limited summer activation addresses the long-standing debates among ketchup lovers about how much is appropriate. The Love Lid features three settings—Like, Love, and Crazy Love—and celebrates personal rituals associated with ketchup consumption. It was available for purchase through select online platforms and quickly sold out shortly after its release.

Campaign Diaries

No Brand Diaries found.

consumer engagement ketchup limited edition packaging innovation

Global

Heinz Arabia turns censorship into a punchline with tastefully placed tape

Brand: Heinz

Campaign: Tastefully Placed Tape

Source: https://campaignme.com/heinz-arabia-turns-censorship-into-a-punchline-with-tastefully-placed-tape/

Goal: To creatively engage fans by embracing censorship

Claim: Turned its cover-up into a global takeover

Media: Social media

Summary: During the 2026 World Cup, Heinz cleverly responded to censorship of non-sponsor brands by turning its cover-up into an opportunity for global brand engagement. The brand's ketchup bottle packaging mirrored the stadium's blurring of logos, allowing fans to bring the stadium experience home.

Campaign Diaries

No Brand Diaries found.

advertising censorship ketchup World Cup

Spain

Heinz Transforms Football Cards into Packs of Ketchup and Mustard for Match Days

Brand: Heinz

Campaign: Transforming Football Cards into Ketchup and Mustard Packs

Source: https://www.reasonwhy.es/actualidad/heinz-tarjeta-roja-amarilla-sobres-ketchup-mostaza-mundial-2026

Goal: Engage football fans during match days

Claim: N/A

Media: N/A

Summary: Heinz has transformed football trading cards into collectible packs of ketchup and mustard to engage fans on match days, creating a fun and unique experience while promoting its condiments.

Campaign Diaries

No Brand Diaries found.

food branding sports marketing