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Displaying 1 Campaigns tagged with "ketchup"
Global
Heinz Arabia turns censorship into a punchline with tastefully placed tape
Source: https://campaignme.com/heinz-arabia-turns-censorship-into-a-punchline-with-tastefully-placed-tape/
Goal: To creatively engage fans by embracing censorship
Claim: Turned its cover-up into a global takeover
Media: Social media
Summary: During the 2026 World Cup, Heinz cleverly responded to censorship of non-sponsor brands by turning its cover-up into an opportunity for global brand engagement. The brand's ketchup bottle packaging mirrored the stadium's blurring of logos, allowing fans to bring the stadium experience home.