Brand Tracker

Welcome to the automated Brand Tracker diaries.

Malta

SCENTONIQ brings the world of Widian to life in an exclusive fragrance experience

Brand: Widian

Campaign: Launch Event for Black Collection

Source: https://whoswho.mt/en/scentoniq-brings-the-world-of-widian-to-life-in-an-exclusive-fragrance-experience

Goal: To showcase Widian's fragrance collection and engage guests in an immersive experience.

Claim: Widian challenges stereotypes of Middle Eastern fragrances.

Media: Event marketing, social media influencers

Summary: SCENTONIQ hosted an exclusive event in St Julian's to launch Widian's Black Collection, offering guests an immersive journey through city-inspired fragrances. The event featured various stops representing different cities, where attendees collected stickers for each fragrance, highlighting Widian's modern take on oriental perfumery.

Heinz and Greggs celebrate breakfast for dinner with London ‘brinner party’

Brand: Heinz

Campaign: Brinner Party

Source: https://www.campaignlive.co.uk/article/heinz-and-greggs-celebrate-breakfast-for-dinner-with-london-brinner-party/4pvpcfs1g0ntyz12ga3nnn2xx9

Goal: Celebrate breakfast for dinner

Summary: Heinz and Greggs hosted a 'brinner party' in London to celebrate the concept of breakfast for dinner, creating an engaging experience for guests.

breakfast collaboration dinner event

Finland

Coffee Raves at Stockmann’s Corner Window Tomorrow Morning

Brand: Stockmann

Campaign: Hullut Päivät 40th Anniversary

Source: https://www.markkinointiuutiset.fi/artikkelit/helsingin-stockmannin-kulmaikkunassa-huomisaamuna-kahvireivit

Goal: To celebrate the 40th anniversary of Hullut Päivät with an engaging event for customers

Media: Event, Social Media

Summary: Stockmann is celebrating the 40th anniversary of its Hullut Päivät campaign by hosting an open coffee rave in the corner window of its Helsinki department store. The event, taking place on Saturday morning, will feature DJ Elly Rose and aims to provide a fun experience for customers. In addition, Stockmann has distributed cosmetic gift bags to loyal members, further enhancing the celebratory atmosphere.

anniversary customer engagement event

Saudi Arabia

LIONS, in partnership with Saudi Arabia’s Ministry of Media, launches LIONS Riyadh – Campaign Middle East

Brand: LIONS

Campaign: LIONS Riyadh

Source: https://campaignme.com/lions-in-partnership-with-saudi-arabias-ministry-of-media-launches-lions-riyadh/

Goal: To support the local creative and marketing community and promote talent and creativity in Saudi Arabia.

Claim: LIONS Riyadh embodies the progress in our creative industries.

Media: Event, Keynotes, Learning programmes, Networking opportunities

Summary: LIONS has announced the launch of LIONS Riyadh, a new regional event in collaboration with Saudi Arabia's Ministry of Media, aimed at providing access to global marketing benchmarks and opportunities for local talent. The festival will take place from December 6 to 8, 2027, and aims to foster creativity and storytelling within the Kingdom's marketing industry, while contributing to the economic diversification and growth of local enterprises.

creative industry event marketing Saudi Arabia

Portugal

Portuguese Among Europeans Who Love to Host Friends or Family at Home

Brand: AEG

Campaign: The Art of Hosting

Source: https://www.imagensdemarca.pt/artigo/portugueses-entre-os-europeus-que-mais-gostam-de-receber-amigos-ou-familiares-em-casa/

Goal: To explore new ways of hosting at home through gastronomy, art, fashion, and design.

Media: Event at IFA 2026

Summary: AEG is showcasing 'The Art of Hosting' at IFA 2026 in Berlin, focusing on evolving home hosting habits. A recent study reveals that 57% of Portuguese people host friends or family at home at least once a month, with low stress levels associated with it. The initiative will involve chefs and creators exploring innovative hosting methods.

AEG event gastronomy Home Hosting Hosting

Italy

Quattroruote brings animal safety in cars to Salone Auto Torino

Brand: Quattroruote

Campaign: Safety of Animals in Cars

Source: https://brand-news.it/brand/quattroruote-porta-al-salone-auto-torino-la-sicurezza-degli-animali-in-auto/

Goal: Raise awareness about safe transportation of pets

Media: Event talks, practical demonstrations, expert meetings

Summary: Quattroruote is renewing its commitment to promoting road safety, focusing on the safe transport of pets during the Salone Auto Torino event. From September 11 to 13, they will host discussions, practical demonstrations, and expert meetings to educate drivers on how to ensure safety and comfort for dogs and cats in cars. Quattroruote will also have a presence inspired by its Testing Center, featuring a limited edition collection of celebratory posters.

education event pet transport road safety

Japan

USJ Halloween 15th Anniversary Opens Night-Only ‘Zombie Bar’ with First-Time High School Zombie Festival Food

Brand: Universal Studios Japan

Campaign: Halloween Horror Night 15th Anniversary

Source: https://www.advertimes.com/20260831/article555811/

Goal: Celebrate the 15th anniversary of Halloween Horror Night

Summary: Universal Studios Japan is opening a night-only drink stand called 'Zombie Bar' starting September 11 as part of its 15th anniversary Halloween Horror Night event. The bar will feature cocktails inspired by past zombies from the event, and for the first time, high school-themed zombie festival food will be introduced. Unique food items themed after different school club activities will also be available, alongside special anniversary menus and collaborations with popular music.

event Halloween Universal Studios zombie

Global

Apple prepares new event and raises expectations for the first foldable iPhone

Brand: Apple

Campaign: Surprise and Shine

Source: https://www.imagensdemarca.pt/artigo/apple-prepara-novo-evento-e-aumenta-expectativa-em-torno-do-primeiro-iphone-dobravel/

Goal: Generate excitement for new product launches

Media: Online streaming

Summary: Apple has scheduled a new event on September 9th at the Steve Jobs Theater to showcase a new generation of products, particularly an anticipated foldable iPhone that could mark a significant evolution for the company. This event is particularly noteworthy as it coincides with the 50th anniversary of Apple and the 20th anniversary of the iPhone. Other potential releases may include new models of the Apple Watch and AirPods.

Apple event technological product launch

Portugal

RED PARTY: The Night Television Comes Off the Screen

Brand: Imagens de Marca

Campaign: RED PARTY

Source: https://www.imagensdemarca.pt/artigo/red-party-a-noite-em-que-a-televisao-sai-do-ecra/

Goal: To celebrate and showcase the impact on brand valuation, innovation, and entrepreneurship in Portugal.

Media: Television, Events

Summary: The RED PARTY brought together personalities and professionals from various sectors for another edition of the summer celebration organized by Imagens de Marca. The event highlights the program's impact on brand valuation, innovation, and entrepreneurship in Portugal, creating a natural extension of the program's identity as a unifying force for people, ideas, and businesses.

brand celebration entrepreneurship event

Portugal

Behind the Scenes of the RED PARTY by Imagens de Marca

Brand: Imagens de Marca

Campaign: RED PARTY

Source: https://www.imagensdemarca.pt/artigo/nos-bastidores-da-red-party-by-imagens-de-marca/

Goal: Create an exclusive summer event experience

Summary: The Clube Praia Verde in Algarve hosted the RED PARTY by Imagens de Marca, a night that brought together brands, professionals, and public figures in an exclusive ambiance filled with music and the color red. The article details the behind-the-scenes efforts to transform the venue and execute various brand activations to create a memorable experience for guests. With insights from Paulo Magalhães and Tiago Monteiro, it highlights the importance of this third edition of the summer event.

brand activation event summer party

Portugal

RED PARTY by Imagens de Marca: A night made for encounters

Brand: Solférias

Campaign: RED PARTY

Source: https://www.imagensdemarca.pt/artigo/red-party-by-imagens-de-marca-uma-noite-feita-de-encontros/

Goal: To create experiences and connect brands with the audience.

Claim: Solférias wants to sell memories, not just trips.

Media: Event activations, digital reporting

Summary: The RED PARTY by Imagens de Marca celebrated its third edition at Clube Praia Verde in Castro Marim, Algarve, bringing together brands, partners, and guests for a night of celebration and connection. The event promoted brand visibility and audience engagement through various activations, emphasizing the importance of personal interactions among guests.

brand engagement celebration event

Japan

Health Land, Haunted House, Curling… A Theme Park-like ‘Drugstore Show’ Proposing ‘Unexpected Connections’ for ‘Kyushin’ in Summer and ‘Ryukakusan’ in Sports

Brand: Shionogi Healthcare

Campaign: Shionogi Healthcare Health Land

Source: https://www.advertimes.com/20260801/article552599/

Goal: To promote self-care through engaging experiences

Claim: Gentle, correct, and enjoyable self-care for everyone

Summary: The 26th JAPAN Drugstore Show, hosted by the Japan Chain Drugstore Association, took place in Tokyo, featuring a wide range of products and services related to drugstores. This year's theme focused on the future of drugstores through self-medication, with over 398 companies exhibiting. Shionogi Healthcare created an immersive booth themed as a health land, incorporating interactive games and performances to engage visitors and promote their brand's message of accessible self-care.

drugstore event healthcare self-care