Brand Tracker

Welcome to the automated Brand Tracker diaries.

Saudi Arabia

LIONS, in partnership with Saudi Arabia’s Ministry of Media, launches LIONS Riyadh – Campaign Middle East

Brand: LIONS

Campaign: LIONS Riyadh

Source: https://campaignme.com/lions-in-partnership-with-saudi-arabias-ministry-of-media-launches-lions-riyadh/

Goal: To support the local creative and marketing community and promote talent and creativity in Saudi Arabia.

Claim: LIONS Riyadh embodies the progress in our creative industries.

Media: Event, Keynotes, Learning programmes, Networking opportunities

Summary: LIONS has announced the launch of LIONS Riyadh, a new regional event in collaboration with Saudi Arabia's Ministry of Media, aimed at providing access to global marketing benchmarks and opportunities for local talent. The festival will take place from December 6 to 8, 2027, and aims to foster creativity and storytelling within the Kingdom's marketing industry, while contributing to the economic diversification and growth of local enterprises.

Saudi Arabia

KFC brings Baloot to the brand table with ZAT Baloot

Brand: KFC

Campaign: ZAT Baloot

Source: https://campaignme.com/kfc-brings-baloot-to-the-brand-table-with-zat-baloot/

Goal: Integrate KFC into social rituals surrounding Baloot

Summary: KFC Arabia, in collaboration with TBWA aadd and ZAT Baloot, launched a campaign that combines food and the card game Baloot, a social ritual in Saudi Arabia, by creating a KFC Baloot box for game nights along with collectible cards featuring game characters.

Baloot KFC Saudi Arabia TBWA aadd

Saudi Arabia

AI in the ring — Riyadh to host region’s first humanoid kickboxing tournament

Brand: Hero Esports

Campaign: Cyborg Hero Tournament

Source: https://www.arabnews.com/node/2656460/saudi-arabia

Goal: Introduce a new competitive event combining robotics and esports

Claim: The first humanoid kickboxing tournament

Summary: Hero Esports will launch the first humanoid combat tournament, named the Cyborg Hero Tournament, in Riyadh on September 9, featuring humanoid robots piloted by professional esports athletes in a kickboxing format. This initiative marks a strategic shift for Hero Esports as it explores the future of gaming and competition.

esports gaming humanoid robots kickboxing Saudi Arabia

Saudi Arabia

How Saudi Arabia is raising the bar for brand credibility

Brand: TCG Con Arabia

Campaign: Event Experience Enhancement

Source: https://campaignme.com/how-saudi-arabia-is-raising-the-bar-for-brand-credibility/

Goal: To create more engaging and audience-centered event experiences.

Claim: Experiential marketing is the foundation of successful events.

Media: Live events, social media

Summary: The article discusses the evolution of the events industry in Saudi Arabia, focusing on the need for events to be designed around audience experience rather than just logistical execution. TCG Con Arabia, organized in February 2026, is highlighted as an example of a successful event that prioritized visitor engagement and interests.

audience experience event marketing Saudi Arabia TCG Con Arabia

Saudi Arabia

7UP turns Saudi summer into a snowy spectacle with ‘Ice Ice Habibi’

Brand: 7UP

Campaign: Ice Ice Habibi

Source: https://campaignme.com/7up-turns-saudi-summer-into-a-snowy-spectacle-with-ice-ice-habibi/

Goal: Promote the brand's range of soft drinks

Claim: Transforms summer into a snow-covered landscape

Media: television, digital, social, online video

Summary: 7UP launched a summer campaign in Saudi Arabia featuring a local adaptation of Vanilla Ice's 'Ice Ice Baby' titled 'Ice Ice Habibi'. The campaign highlights the refreshing effect of the drinks amidst the extreme summer heat, showcasing three product variants through films starring Saudi artist Abu Hamdan. Each film integrates culturally relevant music and imagery, reinforcing 7UP's market position.

refreshment Saudi Arabia summer campaign