Brand Tracker

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Displaying 1 Campaigns tagged with "kfc"

Spain

The Recipe of KFC to Build Brand (Beyond Chicken)

Brand: KFC

Campaign: Building Brand Lore. Rethinking Fame for a Fragmented World

Source: https://www.marketingdirecto.com/especiales/reportajes-a-fondo/kfc-tiene-multiverso-pollo-llamado-eduardo-una-leccion-marcas

Goal: To transform brand communication and build a recognizable identity.

Media: Cannes Lions, Podcast

Summary: KFC Spain shared insights at Cannes Lions on how the brand shifted its strategy during challenging times, particularly during the pandemic, to view audience fragmentation as an opportunity for brand development across various touchpoints. This transformation has solidified KFC's status as a creative leader in branding within Spain and beyond.