Brand Tracker

Welcome to the automated Brand Tracker diaries.

Canada

KFC Breaks Up With Utensils in New ‘Finger Lickin’ Good’ Ad

Brand: KFC

Campaign: Sorry, Utensils

Source: https://www.adweek.com/creativity/kfc-expresses-remorse-for-the-utensils-left-behind-by-its-finger-lickin-good-chicken/?itm_source=parsely-api&itm_source=homepage&itm_medium=most-shared-center&itm_campaign=3

Goal: To apologize for the misuse of utensils with KFC's food

Claim: Finger lickin' good

Summary: KFC Canada launched the 'Sorry, Utensils' campaign to publicly apologize for the utensils left unused due to its 'finger lickin' good' chicken, which has been the brand's tagline since the 1950s, created by agency Courage.

Saudi Arabia

KFC brings Baloot to the brand table with ZAT Baloot

Brand: KFC

Campaign: ZAT Baloot

Source: https://campaignme.com/kfc-brings-baloot-to-the-brand-table-with-zat-baloot/

Goal: Integrate KFC into social rituals surrounding Baloot

Summary: KFC Arabia, in collaboration with TBWA aadd and ZAT Baloot, launched a campaign that combines food and the card game Baloot, a social ritual in Saudi Arabia, by creating a KFC Baloot box for game nights along with collectible cards featuring game characters.

Baloot KFC Saudi Arabia TBWA aadd

United Kingdom

KFC partners La Vieille Ferme for wine bar pop-up

Brand: KFC

Campaign: wine bar pop-up

Source: https://www.campaignlive.co.uk/article/kfc-partners-la-vieille-ferme-wine-bar-pop-up/1967398

Goal: Create a unique dining experience

Summary: KFC is partnering with La Vieille Ferme to host a wine bar pop-up experience over the August bank holiday, offering customers a unique blend of their famous chicken and wine.

KFC La Vieille Ferme pop-up wine bar

Spain

The Recipe of KFC to Build Brand (Beyond Chicken)

Brand: KFC

Campaign: Building Brand Lore. Rethinking Fame for a Fragmented World

Source: https://www.marketingdirecto.com/especiales/reportajes-a-fondo/kfc-tiene-multiverso-pollo-llamado-eduardo-una-leccion-marcas

Goal: To transform brand communication and build a recognizable identity.

Media: Cannes Lions, Podcast

Summary: KFC Spain shared insights at Cannes Lions on how the brand shifted its strategy during challenging times, particularly during the pandemic, to view audience fragmentation as an opportunity for brand development across various touchpoints. This transformation has solidified KFC's status as a creative leader in branding within Spain and beyond.

branding Cannes Lions KFC Marketing Strategy