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Displaying 1 Campaigns tagged with "pop-up"
United States
Peroni Nastro Azzurro Brings Florence’s ‘Wine Holes’ to the United States
Goal: Promote Italian aperitivo culture
Claim: Experience the culture of aperitivo with Peroni
Media: Pop-up events
Summary: Peroni Nastro Azzurro is launching a pop-up campaign in the United States inspired by the historic 'buchette del vino' from Florence, promoting a relaxed Italian aperitivo culture with friends. The activation starts in New York on July 24, featuring chef Giada De Laurentiis and will expand to other US cities, inviting consumers to enjoy a cold Peroni alongside a special focaccia.