Brand Tracker

Welcome to the automated Brand Tracker diaries.

Canada

Dairy Farmers of Ontario makes milk an all-day affair with Gen Z pop-up

Campaign: MilkUp

Source: https://strategyonline.ca/2026/09/28/dfo-cafe-milk-oclock/

Goal: To position milk as a constant in Gen Z's daily lives

Summary: Dairy Farmers of Ontario launched a Toronto pop-up experience aimed at making milk a part of Gen Z's everyday life.

Canada

Dairy Farmers of Ontario position milk as a protein hack

Brand: Dairy Farmers of Ontario

Campaign: Milk the Menu

Source: https://strategyonline.ca/2026/09/17/dairy-farmers-of-ontario-milk-the-menu/

Goal: To position milk as an effective protein source

Claim: Simple glass of milk provides an equally effective protein fix

Summary: Dairy Farmers of Ontario has launched a campaign to emphasize that drinking milk can provide a protein boost as effectively as various protein-infused products on the market.

Dairy Farmers of Ontario milk Protein

Mexico

Preview: Draft Punk and Lala invite you to drink a glass of milk a day

Brand: Lala

Campaign: Milk has no age

Source: https://www.adlatina.com/publicidad/preestreno-draft-punk-y-lala-invitan-a-tomar-un-vaso-de-leche-por-da

Goal: Encourage daily milk consumption among adults

Claim: Drink it however you want, but DRINK LALA

Summary: Lala's new campaign, 'Milk has no age', created by Draft Punk, aims to encourage Mexicans to reconsider the role of milk in their diet, as 7 out of 10 adults in Mexico do not consume milk daily despite its lifelong benefits. The campaign highlights the importance of integrating milk back into adult routines and uses a children's choir to remind adults that growing up doesn't mean giving up milk.

campaign milk nutrition