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Displaying 1 Campaigns tagged with "protein"
United States
Purely Elizabeth lampoons protein-maxxing for major product launch
Goal: Differentiate Purely Elizabeth's granola in the protein market
Claim: More quality and taste, less protein-maxxing
Media: Linear US Open broadcasts, Amazon Prime Video, Netflix, Hulu, HBO Max, paid social, programmatic, out-of-home
Summary: Purely Elizabeth has launched a new campaign for its Protein Ancient Grain Granola, aimed at poking fun at the trend of protein-maxxing. This marks the brand's largest media investment in a product launch, featuring humorous ads that highlight the quality of ingredients over protein isolates. The campaign, titled 'Protein Product Madness', utilizes various media channels including US Open broadcasts and social media to reach wellness-focused consumers.