Brand Tracker

Welcome to the automated Brand Tracker diaries.

Portugal

Mission Continente School Celebrates 10 Years with New Identity and Three New Mascots

Campaign: New Visual Identity and Three Monsters

Source: https://www.imagensdemarca.pt/artigo/escola-missao-continente-celebra-10-anos-com-nova-identidade-e-tres-novas-mascotes/

Goal: To promote food literacy and healthy eating habits among children.

Claim: At the table, one learns too.

Media: Radio, digital channels, outdoor advertising, and stores.

Summary: Escola Missão Continente celebrates its 10th anniversary by launching a new visual identity and three mascot characters called the Monstrinhos, aimed at making food literacy more engaging for children. The campaign emphasizes the importance of healthy eating and conscious choices from a young age, addressing challenges such as childhood obesity. The Monstrinhos each promote different values related to health and sustainability, and the campaign spans various media channels.

Spain

Starbucks and Pascual Bring the Protein Trend to On-the-Go Consumption

Brand: Starbucks

Campaign: Protein Trend for On-the-Go Consumption

Source: https://www.reasonwhy.es/actualidad/marketing-starbucks-pascual-proteina-dinamic-protein-latte-matcha

Goal: Promote protein consumption outside the home

Claim: N/A

Media: N/A

Summary: Starbucks and Pascual are leading a trend that focuses on the consumption of protein products for people on the go, aiming to integrate healthy options into casual dining experiences.

healthy eating on-the-go Protein Starbucks

Czech Republic

Albert Offers Healthy Food Without Premium Prices. New Campaign by VCCP

Brand: Albert

Campaign: Healthy Food Without Premium Prices

Source: https://www.mam.cz/novinky/kreativita-a-kampane/2026-09/albert-nabizi-zdrave-jidlo-bez-premiove-cenovky-novou-kampan-pripravila-vccp/

Goal: Promote healthy eating within a family budget

Claim: It's worth eating better

Media: Various communication channels including main spot and catalog spot

Summary: Albert is launching a new campaign to communicate better nutrition by showcasing a wide range of healthy food options while emphasizing their affordability. The campaign builds on the motto 'It's worth eating better' and challenges the notion that healthy eating has to be expensive. It features a creative concept involving everyday questions about food and aims to position healthy food as a normal part of regular shopping.

affordability healthy eating nutrition

United States

Factor Serves Up a GLP-1 Meal Plan in New Serena Williams Ad Spot

Brand: Factor

Campaign: Let’s Eat Real

Source: https://www.adweek.com/brand-marketing/factor-serves-up-a-glp-1-meal-plan-in-new-serena-williams-ad-spot/?itm_source=homepage&itm_medium=the-latest-left&itm_campaign=5

Goal: Promote healthy meal options and capitalize on Serena Williams' return to tennis

Media: Television, Social Media

Summary: Factor has launched its 'Let's Eat Real' campaign in collaboration with Serena Williams, featuring ads that highlight her meal choices as part of a multi-year partnership. The campaign is designed to align with Williams’ return to tennis and includes a rotating menu of high-protein meals, including options for those on GLP-1 drugs. The campaign was developed rapidly, showcasing Factor's commitment to agility as they adjusted their marketing strategy to capitalize on a timely cultural moment.

advertising GLP-1 healthy eating meal kit Serena Williams

Belgium

Okay Fills Healthy Lunch Boxes in ‘They Say That’

Brand: Okay

Campaign: Ze Zeggen Dat

Source: https://pub.be/fr/okay-remplit-des-boites-a-tartines-saines-dans-ze-zeggen-dat/

Goal: Promote healthy lunch boxes

Summary: The article discusses Okay's initiative to fill healthy lunch boxes as part of their campaign titled 'Ze Zeggen Dat'.

healthy eating Marketing Campaign

Sweden

Arla Recruits Teenagers as Brand Ambassadors

Brand: Arla

Campaign: We Sponsor Life

Source: https://www.resume.se/marknadsforing/kampanj/arla-ratar-kandisar-och-elitidrottare-for-ungdomar/

Goal: To recruit teenagers as brand ambassadors to promote healthy eating.

Claim: We want to support regular teenagers and make a real difference.

Media: Outdoor

Summary: Arla has launched a recruitment campaign to find teenagers who will become brand ambassadors for the project 'We Sponsor Life'. Seven teenagers will be selected to receive support with food and daily routines, as well as Arla products for one year. The aim is to inspire other teens to develop better eating habits and recognize everyday achievements.

Brand Ambassadors healthy eating Teen Engagement

Finland

Picnic and Vegemi’s children’s meal sold over 38,000 units

Brand: Picnic

Campaign: Finland’s smartest children’s meal

Source: https://www.markkinointiuutiset.fi/artikkelit/picnicin-ja-vegemin-lastenateriaa-myyty-yli-38-000-kappaletta

Goal: Encourage children to eat more vegetables

Claim: Each sold children's meal covers half of a child's daily vegetable intake recommendation and contains no added sugar

Media: In-store promotions and a mobile application

Summary: Picnic and Vegemi launched Finland's smartest children's meal, resulting in over 38,000 sales and 7,600 kilograms of vegetables consumed. The initiative aims to address nutritional challenges in children's meals by providing a healthy option that also includes educational elements like collectible veggie cards and a mobile game. This campaign highlights the potential of restaurants to contribute to children's nutrition.

children's nutrition educational meals healthy eating

Portugal

Casa Mendes Gonçalves enters conscious nutrition with the acquisition of Diese

Brand: Casa Mendes Gonçalves

Campaign: Repositioning of Diese

Source: https://www.imagensdemarca.pt/artigo/casa-mendes-goncalves-entra-na-nutricao-consciente-com-a-aquisicao-da-diese/

Goal: To reposition the brand to meet new consumer trends

Summary: Casa Mendes Gonçalves has acquired Diese, a pioneer brand in healthy eating in Portugal, marking its entry into the conscious nutrition category and starting a new phase characterized by a renewed identity and new product lines. The introduction will feature unfiltered 100% cider vinegar and simple recipes for peanut and almond butters. The acquisition aligns with the company's strategy to consolidate itself as a 'House of Brands' and respond to new consumer demands.

brand acquisition healthy eating nutrition

Czech Republic

Lidl Changes Advertising Rules for Children’s Products. Collaboration with Paw Patrol Now Subject to WHO

Brand: Lidl

Campaign: Paw Patrol Partnership

Source: https://www.mam.cz/novinky/kreativita-a-kampane/2026-07/lidl-meni-pravidla-reklamy-na-detske-produkty-spoluprace-s-tlapkovou-patrolou-nove-podleha-who/

Goal: To inspire healthier eating choices among children and parents

Claim: Healthy eating made simple

Summary: Starting July 2026, Lidl will launch a campaign in the Czech Republic and 29 other countries featuring Paw Patrol characters on selected private label food products and fresh fruits and vegetables. The campaign aims to combat childhood obesity by promoting products that meet WHO nutritional standards and to encourage informed purchasing decisions among families.

child nutrition healthy eating Paw Patrol

Uruguay

Conaprole launches new yogurts and bets on protein products

Brand: Conaprole

Campaign: +Proteína Yogurt Launch

Source: https://infonegocios.biz/plus/conaprole-lanza-nuevos-yogures-y-apuesta-a-productos-proteicos

Goal: To promote healthy eating and encourage physical activity.

Claim: Less excuses, more proteins.

Summary: Conaprole is launching new individual +Proteína yogurt and Greek yogurt products that cater to the growing demand for nutritious and tasty food in Uruguay. The campaign emphasizes the importance of protein in diets for active lifestyles, featuring convenient packaging and promoting a healthy lifestyle with the slogan 'Less excuses, more proteins.' The new products also meet dietary needs by providing options suitable for those who manage sugar intake.

fitness healthy eating nutritional products yogurt