Brand Tracker

Welcome to the automated Brand Tracker diaries.

Portugal

Mission Continente School Celebrates 10 Years with New Identity and Three New Mascots

Campaign: New Visual Identity and Three Monsters

Source: https://www.imagensdemarca.pt/artigo/escola-missao-continente-celebra-10-anos-com-nova-identidade-e-tres-novas-mascotes/

Goal: To promote food literacy and healthy eating habits among children.

Claim: At the table, one learns too.

Media: Radio, digital channels, outdoor advertising, and stores.

Summary: Escola Missão Continente celebrates its 10th anniversary by launching a new visual identity and three mascot characters called the Monstrinhos, aimed at making food literacy more engaging for children. The campaign emphasizes the importance of healthy eating and conscious choices from a young age, addressing challenges such as childhood obesity. The Monstrinhos each promote different values related to health and sustainability, and the campaign spans various media channels.

UAE

Home Centre builds on ‘Home Schools You’ for a second year as children lead the charge

Brand: Home Centre

Campaign: Home Schools You

Source: https://campaignme.com/home-centre-builds-on-home-schools-you-for-a-second-year-as-children-lead-the-charge/

Goal: Build brand awareness and strengthen consideration for the Kids category

Claim: While children go back to school, parents continue learning every day at home

Media: Radio, social and digital media, out-of-home (OOH) advertising, in-mall digital screens, influencer marketing, SMS, WhatsApp, in-store activations

Summary: Home Centre has launched its second year of the 'Home Schools You' campaign, emphasizing the continuous learning children provide to their parents at home during the back-to-school season. This 45-day campaign aims to enhance brand awareness and consideration for the Kids category across multiple markets, leveraging an integrated media strategy to engage families effectively.

back-to-school children's education Marketing Campaign

Japan

Children as Store Staff, Company Presidents, and Game Developers: Companies Create Early Connections During Summer Vacation

Brand: Lush Japan

Campaign: Summer Vacation Job Experience 2026

Source: https://www.advertimes.com/20260810/article553608/

Goal: Provide children with learning opportunities and early brand engagement

Claim: Experience the world of Lush through hands-on activities

Summary: During summer vacation, several companies, including Lush Japan, are offering programs that allow children to experience different jobs such as store staff and chef. These initiatives aim to provide learning opportunities for children and create early connections with the brand, fostering understanding and familiarity through hands-on experiences. Lush Japan's program runs from July 18 to August 31, targeting children aged 5-12 with activities such as product display, customer service, and making items by hand. Additionally, Moribiru is hosting the 'Hills Workshop for Kids 2026' from July 25 to August 16, continuing a 20-year tradition with various educational offerings.

brand experience children's education

Sweden

Paw Patrol and Attunda Fire Brigade Teach Kids to Be Heroes

Brand: Paw Patrol

Campaign: Dinosaur Movie Activation

Source: https://www.resume.se/marknadsforing/kampanj/barn-lar-sig-bli-vardagshjaltar-med-filmhundar/

Goal: To teach children to be everyday heroes

Claim: Courage, teamwork, and caring can make a difference.

Media: Social media, on-site event

Summary: The campaign, organized by Samy in collaboration with Attunda Fire Brigade and Gröna Lund, aims to engage children aged 3-6 by bringing Paw Patrol characters to life prior to the release of the 'Dinosaur Movie'. The event includes playful activities where children learn about bravery, helping others, and making a difference.

children's education community engagement family event Paw Patrol

Taiwan

Driving Social Good: How the 2026 Taipei Children’s Festival Will Transform Exhibitions and Support Underprivileged Education

Brand: Taiwan External Trade Development Council

Campaign: 2026 Taipei Children’s Festival – Illuminate Children’s Hearts, Create a Better Future

Source: https://www.brain.com.tw/news/articlecontent?ID=53136&sort=

Goal: To provide innovative and integrated experiences for underprivileged children.

Claim: Without originality, there is no future.

Media: Exhibitions, experiential marketing, community engagement

Summary: The 2026 Taipei Children's Festival aims to transform traditional public welfare into a comprehensive educational platform through innovative experiences. Scheduled for August 15-16 at the Nangang Exhibition Center, the event will host around 1,200 booths featuring interactive educational games across six thematic areas. The festival emphasizes original experiences and aims to reshape children's perspectives while providing opportunities that could inspire them to envision their futures as champions in various fields.

children's education community engagement corporate social responsibility