Brand Tracker

Welcome to the automated Brand Tracker diaries.

Uruguay

A New Solidarity Grill is Coming (the 8th edition of the Peluffo event arrives with a family party)

Campaign: 8th Solidarity Grill

Source: https://infonegocios.biz/y-ademas/se-viene-una-nueva-parrilla-solidaria-la-8-edicion-del-evento-de-la-peluffo-llega-con-fiesta-para-la-familia

Goal: To support the operations of Hogar La Campana for cancer patients

Claim: Equal access to cancer treatment

Media: Live music, children's activities, food sales

Summary: The 8th Solidarity Grill organized by the Fundación Peluffo Giguens will take place on September 6, at Parque Villa Biarritz. The event will provide family entertainment with live music, shows, children's games, and a variety of food options. Proceeds will support Hogar La Campana, which provides accommodation and support for cancer patients traveling to Montevideo for treatment. This year aims to enhance children's activities and streamline food purchasing through early ticket sales.

Finland

Särkänniemi-räp offers rap thrills for children, featuring Blockfest and Risto Räppääjä

Brand: Särkänniemi

Campaign: Särkkä-räp

Source: https://www.markkinointiuutiset.fi/artikkelit/sarkka-rap-tarjoaa-rapin-huumaa-lapsille-mukana-blockfest-ja-risto-rappaaja

Goal: To provide a unique family-friendly experience with rap music

Claim: Experience the unique atmosphere of Blockfest with the whole family

Summary: Särkänniemi amusement park is organizing the new Särkkä-räp event in collaboration with Blockfest and Risto Räppääjä. The event targets families, especially children, and will feature performances from several artists along with a rap workshop for kids and youth. The goal is to create an accessible rap music experience for younger audiences and inspire new generations to explore live music events.

children's activities family event live performances rap music

Sweden

Paw Patrol and Attunda Fire Brigade Teach Kids to Be Heroes

Brand: Paw Patrol

Campaign: Dinosaur Movie Activation

Source: https://www.resume.se/marknadsforing/kampanj/barn-lar-sig-bli-vardagshjaltar-med-filmhundar/

Goal: To teach children to be everyday heroes

Claim: Courage, teamwork, and caring can make a difference.

Media: Social media, on-site event

Summary: The campaign, organized by Samy in collaboration with Attunda Fire Brigade and Gröna Lund, aims to engage children aged 3-6 by bringing Paw Patrol characters to life prior to the release of the 'Dinosaur Movie'. The event includes playful activities where children learn about bravery, helping others, and making a difference.

children's education community engagement family event Paw Patrol