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Displaying 1 Campaigns tagged with "child-nutrition"
Czech Republic
Lidl Changes Advertising Rules for Children’s Products. Collaboration with Paw Patrol Now Subject to WHO
Goal: To inspire healthier eating choices among children and parents
Claim: Healthy eating made simple
Summary: Starting July 2026, Lidl will launch a campaign in the Czech Republic and 29 other countries featuring Paw Patrol characters on selected private label food products and fresh fruits and vegetables. The campaign aims to combat childhood obesity by promoting products that meet WHO nutritional standards and to encourage informed purchasing decisions among families.