Brand Tracker

Welcome to the automated Brand Tracker diaries.

Italy

GymBeam Chooses Al.ta Cucina to Dispel Myths About Sports Nutrition with Actor Alvise Rigo

Brand: GymBeam

Campaign: Cooking Myths in Sports Nutrition

Source: https://brand-news.it/brand/persona/cura-persona/gymbeam-sceglie-al-ta-cucina-per-sfatare-i-miti-sullintegrazione-sportiva-insieme-allattore-alvise-rigo/

Goal: To dispel the myth that balanced nutrition and sports supplementation have to be boring.

Claim: Healthy eating and sports supplementation can be fun and enjoyable.

Media: Instagram, Social Media

Summary: GymBeam collaborates with Al.ta Cucina and actor Alvise Rigo to create four video recipes that showcase how GymBeam products can be integrated into daily cooking. Targeting a broad audience, the campaign aims to demonstrate that nutrition can be both enjoyable and beneficial, utilizing Rigo's engaging presentation style. An Instagram giveaway is also part of the project, promoting community involvement.

Portugal

Delta Q launches coffee with MCT and vitamin B3 for active routines

Brand: Delta Q

Campaign: Turbinado Coffee Launch

Source: https://www.imagensdemarca.pt/artigo/delta-q-lanca-cafe-com-mct-e-vitamina-b3-para-acompanhar-rotinas-ativas/

Goal: Introduce a functional coffee that combines traditional coffee with nutritional benefits.

Claim: We are in the era of Super Coffees.

Summary: Delta Q has launched a new functional coffee called 'Turbinado' that combines coffee with medium-chain triglycerides (MCT) from coconut oil and vitamin B3. This product aims to meet the needs of consumers looking to integrate additional functions into their regular coffee consumption. With an intense and balanced coffee profile, it can be consumed throughout the day, including during work or before activities requiring concentration.

functional coffee nutrition super coffee

Spain

Central Lechera Asturiana transforms ‘nutritional’ information into ‘nutrinational’ to advocate for the origin of its milk

Brand: Central Lechera Asturiana

Campaign: Nutrinational

Source: https://www.reasonwhy.es/actualidad/central-lechera-asturiana-transforma-informacion-nutricional-en-nutrinacional-reivindicar-origen-leche

Goal: To advocate for the origin of their milk

Claim: Nutrinational

Summary: Central Lechera Asturiana is transforming the concept of 'nutritional' information into 'nutrinational' to assert the importance of the origin of their milk. This campaign aims to highlight the local roots and quality of their dairy products.

Brand Advocacy Dairy nutrition

Czech Republic

Albert Offers Healthy Food Without Premium Prices. New Campaign by VCCP

Brand: Albert

Campaign: Healthy Food Without Premium Prices

Source: https://www.mam.cz/novinky/kreativita-a-kampane/2026-09/albert-nabizi-zdrave-jidlo-bez-premiove-cenovky-novou-kampan-pripravila-vccp/

Goal: Promote healthy eating within a family budget

Claim: It's worth eating better

Media: Various communication channels including main spot and catalog spot

Summary: Albert is launching a new campaign to communicate better nutrition by showcasing a wide range of healthy food options while emphasizing their affordability. The campaign builds on the motto 'It's worth eating better' and challenges the notion that healthy eating has to be expensive. It features a creative concept involving everyday questions about food and aims to position healthy food as a normal part of regular shopping.

affordability healthy eating nutrition

Mexico

Preview: Draft Punk and Lala invite you to drink a glass of milk a day

Brand: Lala

Campaign: Milk has no age

Source: https://www.adlatina.com/publicidad/preestreno-draft-punk-y-lala-invitan-a-tomar-un-vaso-de-leche-por-da

Goal: Encourage daily milk consumption among adults

Claim: Drink it however you want, but DRINK LALA

Summary: Lala's new campaign, 'Milk has no age', created by Draft Punk, aims to encourage Mexicans to reconsider the role of milk in their diet, as 7 out of 10 adults in Mexico do not consume milk daily despite its lifelong benefits. The campaign highlights the importance of integrating milk back into adult routines and uses a children's choir to remind adults that growing up doesn't mean giving up milk.

campaign milk nutrition

Portugal

Casa Mendes Gonçalves enters conscious nutrition with the acquisition of Diese

Brand: Casa Mendes Gonçalves

Campaign: Repositioning of Diese

Source: https://www.imagensdemarca.pt/artigo/casa-mendes-goncalves-entra-na-nutricao-consciente-com-a-aquisicao-da-diese/

Goal: To reposition the brand to meet new consumer trends

Summary: Casa Mendes Gonçalves has acquired Diese, a pioneer brand in healthy eating in Portugal, marking its entry into the conscious nutrition category and starting a new phase characterized by a renewed identity and new product lines. The introduction will feature unfiltered 100% cider vinegar and simple recipes for peanut and almond butters. The acquisition aligns with the company's strategy to consolidate itself as a 'House of Brands' and respond to new consumer demands.

brand acquisition healthy eating nutrition

Croatia

Müller and Myprotein sent influencers to an obstacle course blindfolded

Brand: Müller and Myprotein

Campaign: Together Hits Different

Source: https://www.media-marketing.com/vijesti/muller-i-myprotein-poslali-su-influensere-na-poligon-zatvorenih-ociju/

Goal: To connect nutrition with social and fun experiences rather than just a functional obligation

Media: Online video and social and digital channels

Summary: Müller and Myprotein launched a new campaign featuring influencers GK Barry and Paul Olima, where they tackled a blindfolded obstacle course, emphasizing the importance of teamwork, trust, and communication in achieving results. The campaign, developed by VCCP Blue, incorporates visually engaging content reflective of social media, and aims to present nutrition as a shared experience. It also includes a related football event, The Mixers Cup, developed by Curious Panda, promoting collaboration within the gameplay.

collaboration influencer marketing nutrition