Brand Tracker

Welcome to the automated Brand Tracker diaries.

Italy

GymBeam Chooses Al.ta Cucina to Dispel Myths About Sports Nutrition with Actor Alvise Rigo

Brand: GymBeam

Campaign: Cooking Myths in Sports Nutrition

Source: https://brand-news.it/brand/persona/cura-persona/gymbeam-sceglie-al-ta-cucina-per-sfatare-i-miti-sullintegrazione-sportiva-insieme-allattore-alvise-rigo/

Goal: To dispel the myth that balanced nutrition and sports supplementation have to be boring.

Claim: Healthy eating and sports supplementation can be fun and enjoyable.

Media: Instagram, Social Media

Summary: GymBeam collaborates with Al.ta Cucina and actor Alvise Rigo to create four video recipes that showcase how GymBeam products can be integrated into daily cooking. Targeting a broad audience, the campaign aims to demonstrate that nutrition can be both enjoyable and beneficial, utilizing Rigo's engaging presentation style. An Instagram giveaway is also part of the project, promoting community involvement.

Japan

Changing the Perception that Cooking is Visual

Brand: Ajinomoto

Campaign: SOUNDFUL RECIPE

Source: https://www.advertimes.com/20260731/article552608/

Goal: Improve inclusivity in cooking.

Claim: Cooking is not just for seeing.

Summary: Ajinomoto's 'SOUNDFUL RECIPE' is an initiative launched in February 2025 aimed at enhancing inclusivity in cooking. It addresses the limitations of traditional recipes that rely on visual cues by creating an auditory recipe site optimized for visually impaired individuals. The project seeks to change the perception that cooking is an activity solely for those who can see, making it an experience for everyone. The campaign has won several awards, including silver at ADFEST and Spikes Asia.

accessibility cooking inclusivity