Brand Tracker

Welcome to the automated Brand Tracker diaries.

United States

Factor Serves Up a GLP-1 Meal Plan in New Serena Williams Ad Spot

Brand: Factor

Campaign: Let’s Eat Real

Source: https://www.adweek.com/brand-marketing/factor-serves-up-a-glp-1-meal-plan-in-new-serena-williams-ad-spot/?itm_source=homepage&itm_medium=the-latest-left&itm_campaign=5

Goal: Promote healthy meal options and capitalize on Serena Williams' return to tennis

Media: Television, Social Media

Summary: Factor has launched its 'Let's Eat Real' campaign in collaboration with Serena Williams, featuring ads that highlight her meal choices as part of a multi-year partnership. The campaign is designed to align with Williams’ return to tennis and includes a rotating menu of high-protein meals, including options for those on GLP-1 drugs. The campaign was developed rapidly, showcasing Factor's commitment to agility as they adjusted their marketing strategy to capitalize on a timely cultural moment.

Heineken 0.0 Gives Old Tickets New Life at the US Open

Brand: Heineken 0.0

Campaign: Second Serve Tickets

Source: https://www.media-marketing.com/vijesti/heineken-0-0-starim-ulaznicama-serene-williams-dao-drugi-servis/

Goal: Engage fans by allowing them to revisit memories of Serena Williams' matches and build a community around shared experiences.

Claim: Fans Have More Friends

Media: heineken.com

Summary: Heineken 0.0 has launched the Second Serve Tickets campaign, inviting fans of Serena Williams to submit old tickets from her matches for a chance to return to the US Open. The campaign, created by LePub New York, encourages sharing personal stories tied to those tickets and aims to foster community among fans. Selected individuals will be invited to an exclusive Heineken lounge at the 2026 US Open. Additionally, limited-edition Heineken 0.0 cans inspired by Williams' winning tickets will be available during the tournament.

Heineken Serena Williams sports marketing