Brand Tracker

Welcome to the automated Brand Tracker diaries.

Croatia

Golden Drum 2026: LePub on Top, Heineken Wins Brand Grand Prix

Campaign: The Pub That Refused To Die

Source: https://www.media-marketing.com/vijesti/golden-drum-2026-lepub-na-vrhu-heineken-osvojio-brand-grand-prix/

Goal: To showcase creativity and innovation in advertising

Summary: The Golden Drum International Festival of Creativity awarded a total of 137 prizes for works among 187 finalists, with Heineken winning the Brand Grand Prix for its campaign 'The Pub That Refused to Die' by LePub. The agency also received accolades for being Agency of the Year and had multiple creative directors recognized. The festival highlighted the intersection of creativity and social impact, with various awards given for initiatives promoting gender equality and social inclusion.

Netherlands

Deliciously clear Heineken brews a cloudy story

Brand: Heineken

Campaign: Troebel verhaal

Source: https://www.adformatie.nl/marketing/merkstrategie/heerlijk-helder-heineken-brouwt-een-troebel-verhaal

Goal: Promote a new product

Summary: The article discusses Heineken's new marketing campaign that presents a narrative focusing on the unique aspects and stories behind the brewing process, aiming to engage consumers with the brand's heritage and product quality.

brewing Heineken Marketing Campaign

Heineken 0.0 Gives Old Tickets New Life at the US Open

Brand: Heineken 0.0

Campaign: Second Serve Tickets

Source: https://www.media-marketing.com/vijesti/heineken-0-0-starim-ulaznicama-serene-williams-dao-drugi-servis/

Goal: Engage fans by allowing them to revisit memories of Serena Williams' matches and build a community around shared experiences.

Claim: Fans Have More Friends

Media: heineken.com

Summary: Heineken 0.0 has launched the Second Serve Tickets campaign, inviting fans of Serena Williams to submit old tickets from her matches for a chance to return to the US Open. The campaign, created by LePub New York, encourages sharing personal stories tied to those tickets and aims to foster community among fans. Selected individuals will be invited to an exclusive Heineken lounge at the 2026 US Open. Additionally, limited-edition Heineken 0.0 cans inspired by Williams' winning tickets will be available during the tournament.

Heineken Serena Williams sports marketing

Ireland

FIFA World Cup Delivers Strong Viewership Figures to RTÉ

Brand: Heineken 0.0

Campaign: FIFA World Cup Sponsorship

Source: https://www.adworld.ie/2026/07/16/fifa-world-cup-delivers-strong-viewership-figures-to-rte/

Goal: To engage Irish audiences with major sporting events

Claim: Bringing the best of national and global sport to a mass Irish audience

Media: RTÉ2, RTÉ Player

Summary: The FIFA World Cup 2026 has delivered impressive viewership figures for RTÉ, surpassing 21 million streams on RTÉ Player, which highlights the strong engagement of Irish audiences with live sports. The tournament's semi-finals reached nearly 2 million viewers, showing significant growth compared to previous events. RTÉ's coverage, supported by Heineken 0.0, emphasizes the importance of free-to-air television for sports.

FIFA World Cup Heineken RTÉ sports coverage viewership

Estonia

CASE STUDY | How Heineken Turned a Deficiency into Its Best PR Campaign

Brand: Heineken

Campaign: null

Source: https://www.bestmarketing.ee/uudised/2026/06/25/case-study-kuidas-heineken-defitsiidist-oma-parima-pr-kampaania-tegi

Goal: To turn a deficiency into a successful PR campaign

Summary: The article discusses how Heineken transformed a deficiency into one of its best PR campaigns, highlighting Best Marketing as a leading marketing news portal in Estonia. It invites readers to subscribe to their newsletter for important news.

Heineken marketing PR campaign