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FIFA World Cup Delivers Strong Viewership Figures to RTÉ
Source: https://www.adworld.ie/2026/07/16/fifa-world-cup-delivers-strong-viewership-figures-to-rte/
Goal: To engage Irish audiences with major sporting events
Claim: Bringing the best of national and global sport to a mass Irish audience
Media: RTÉ2, RTÉ Player
Summary: The FIFA World Cup 2026 has delivered impressive viewership figures for RTÉ, surpassing 21 million streams on RTÉ Player, which highlights the strong engagement of Irish audiences with live sports. The tournament's semi-finals reached nearly 2 million viewers, showing significant growth compared to previous events. RTÉ's coverage, supported by Heineken 0.0, emphasizes the importance of free-to-air television for sports.
CASE STUDY | How Heineken Turned a Deficiency into Its Best PR Campaign
Goal: To turn a deficiency into a successful PR campaign
Summary: The article discusses how Heineken transformed a deficiency into one of its best PR campaigns, highlighting Best Marketing as a leading marketing news portal in Estonia. It invites readers to subscribe to their newsletter for important news.