Brand Tracker

Welcome to the automated Brand Tracker diaries.

Croatia

It’s Time to Show Fear with the Campaign

Brand: Pro Plus

Campaign: Ad Skipping Limit

Source: https://www.marketingmagazin.si/opazeno/novi-oglasi/12243/pogumno-je-s-kampanjo-pokazati-strah/novice

Goal: To demonstrate the impact of ad skipping restrictions

Claim: Viewership remains unchanged while ads reach significantly more viewers

Media: Television

Summary: The limitation on ad skipping on Pro Plus programs has sparked strong reactions, but Aleš Muhič emphasizes that viewership remains unchanged, and the advertisements are reaching significantly more audiences.

Ireland

FIFA World Cup Delivers Strong Viewership Figures to RTÉ

Brand: Heineken 0.0

Campaign: FIFA World Cup Sponsorship

Source: https://www.adworld.ie/2026/07/16/fifa-world-cup-delivers-strong-viewership-figures-to-rte/

Goal: To engage Irish audiences with major sporting events

Claim: Bringing the best of national and global sport to a mass Irish audience

Media: RTÉ2, RTÉ Player

Summary: The FIFA World Cup 2026 has delivered impressive viewership figures for RTÉ, surpassing 21 million streams on RTÉ Player, which highlights the strong engagement of Irish audiences with live sports. The tournament's semi-finals reached nearly 2 million viewers, showing significant growth compared to previous events. RTÉ's coverage, supported by Heineken 0.0, emphasizes the importance of free-to-air television for sports.

FIFA World Cup Heineken RTÉ sports coverage viewership