Welcome to the automated Brand Tracker diaries.
Will Pernaa be the future editor-in-chief of the Thinking Platform?
Source: https://www.markkinointiuutiset.fi/artikkelit/ville-pernaasta-ajattelun-alustan-tuleva-paatoimittaja
Goal: Reach at least 5,000 pre-orders for a new media platform.
Summary: Ville Pernaa, the former editor-in-chief of Suomen Kuvalehti, resigned from his position at VATT to build Ajattelun alusta, a new media platform aiming to defend creative work by humans. He will start as the editor-in-chief in February if the campaign achieves a target of at least 5,000 pre-orders. The project recognizes the need for a space for human voices and a way to pay creatives directly.
It’s Time to Show Fear with the Campaign
Goal: To demonstrate the impact of ad skipping restrictions
Claim: Viewership remains unchanged while ads reach significantly more viewers
Media: Television
Summary: The limitation on ad skipping on Pro Plus programs has sparked strong reactions, but Aleš Muhič emphasizes that viewership remains unchanged, and the advertisements are reaching significantly more audiences.
Fox Expands Agentic Push With Eyes Set On TV Upfront Future
Goal: Expand agentic capabilities and partnerships.
Claim: First end-to-end agentic platform.
Media: TV advertising, digital transactions
Summary: Fox is advancing its agentic strategy by introducing the TV ad industry's first end-to-end agentic platform. The company plans to enhance its agentic capabilities and involve more agency partners, aiming to make agentic a central element in future upfront discussions.
The listening figures drop for NRK’s silly phone: – A lot has to go right
Goal: Engage listeners with a unique podcast format
Media: Podcast
Summary: The podcast 'Sentralbordet på NRK' had a strong start with over 70,400 unique listeners for its premiere, but has since seen a significant drop to around 44,500 listeners for the latest episode. Despite these challenges, NRK officials express confidence in the podcast's growth over time, emphasizing the importance of developing listener habits in audio media.
Realestate.co.nz Moves In As Seven Sharp’s New Show Partner
Source: https://stoppress.co.nz/news/media/realestate-co-nz-moves-in-as-seven-sharps-new-show-partner/
Goal: Enhance audience connection and brand visibility
Claim: Realestate.co.nz as the trusted starting point for every property journey
Media: TVNZ 1, TVNZ+
Summary: Realestate.co.nz has partnered with the TVNZ show Seven Sharp, which airs weeknights and has a substantial viewership. This partnership aims to help Kiwis explore properties and enriches the storytelling aspect of the program. The collaboration will feature new graphics and a fresh look while maintaining the show's established storytelling. The intent is to deepen audience connection and reinforce Realestate.co.nz as a reliable resource for property journeys.
From Burek at Rimac’s to Malkovich’s Call: What Marked Saturday at Weekend.19
Goal: Promote tourism in Croatia
Summary: The campaign 'I Hear It’s Beautiful' for Croatian tourism featured a live interaction with actor John Malkovich during the Weekend.19 event, where Pete Radovich discussed its creative process and shared a video of the advertisement's creation. The event also explored broader conversations about media and audience engagement through various panel discussions.
Philippe Warzée: PUB Influence, it’s started!
Source: https://pub.be/fr/philippe-warzee-pub-influence-cest-parti/
Goal: To highlight the influence sector and its various actors
Claim: Influence is everywhere
Media: Print and online publications
Summary: PUB has launched 'Pub Influence' to focus on the importance of the influence sector in marketing and advertising. With five founding partners, the initiative aims to provide a platform for agencies, advertisers, and other stakeholders to discuss the evolution and challenges within the influence space. The project will feature content, meetings, and debates to inspire and advance the market.
Brut wants its own application to rely less on social networks
Source: https://www.cbnews.fr/medias/brut-veut-sa-propre-application-ne-plus-dependre-reseaux-sociaux
Goal: Reduce dependency on social media platforms and generate independent revenue
Media: App, Video Content
Summary: Brut, a popular online video media targeting a young audience, plans to launch its own application in early 2027 to reduce dependence on social media algorithms and value capture. The application will feature exclusive long-format content, with potential paid options based on audience size. Brut has also been expanding its operations globally and aims to cover the upcoming presidential elections in France.
The new campaign of the Financial Times emphasizes the value of human expertise against information disorder
Goal: Highlight the value of human expertise against information disorder
Claim: The reliability of sources
Summary: The Financial Times has launched a new campaign titled 'The Pink Room' to emphasize the importance of human expertise and reliable sources in combating information disorder.
IlSole24OreTV presents the fall schedule with the campaign ‘See you on channel 63’
Goal: To promote the new programming schedule on channel 63 and expand audience interest.
Claim: See you on channel 63
Media: TV spots, radio, billboards, print, digital, and social media
Summary: IlSole24OreTV will debut on the digital terrestrial channel 63 with a new fall programming schedule starting September 14, expanding its offerings beyond economic and financial news to include culture, travel, design, automotive, history, and documentaries. The campaign to promote this new season is integrated across various media, featuring a distinctive design system and the slogan 'See you on channel 63.'
RMC+, the new challenge of CMA Media
Source: https://www.strategies.fr/actualites/medias/LQ6532490C/rmc-le-nouveau-defi-de-cma-media.html
Goal: To launch a new media platform
Summary: CMA Media is launching RMC+, a new media platform that aims to enhance their digital strategy and provide a fresh offering to their audience. The initiative reflects CMA Media's commitment to innovation in the media landscape.
Weekend.19 Between Pressures on Media, Future of Radio, and the Story of Tošo Proeski
Goal: Promote tourism in Croatia
Claim: I Hear It’s Beautiful
Media: Television, Digital
Summary: The article discusses the Weekend.19 program, which will address media pressures, the future of radio, and the campaign 'Croatia: I Hear It’s Beautiful' presented by Pete Radovich, highlighting the production challenges involving actor John Malkovich. The program also includes discussions on the evolution of radio technology and the impact of media on public trust. Additionally, there's a focus on the upcoming film about Tošo Proeski, featuring talks by various industry professionals.
APRA Launches Podcast Masírka with Michaela Chrpová and Ondřej Šveda
Goal: To promote open discussion about public relations and communication.
Media: Podcast
Summary: The Association of Public Relations (APRA) is launching a new podcast titled Masírka, hosted by Michaela Chrpová and Ondřej Šveda. The podcast aims to provide an open perspective on current PR, communication, media, and marketing through discussions that include both agency and client viewpoints. It is intended to foster dialogue among PR professionals, marketers, media, students, and the general public, covering topics often overlooked in traditional formats.
The Campaign That Launches Radio Aftonbladet
Goal: To introduce Radio Aftonbladet as a new player in the radio market while integrating news and entertainment.
Claim: Always Updated. Never Boring.
Media: Television, online video, social media, display, print, outdoor advertising
Summary: The campaign celebrates the launch of Radio Aftonbladet, emphasizing its aim to combine Aftonbladet's journalistic quality with the engaging format of radio. It includes a wide-reaching national effort across various channels to convey a message of immediacy and connection.
Big Bang and More: How the JDB Group Wants to Utilize the ‘Creative Destruction’ of Media
Goal: Utilize media disruption for innovation
Media: Variety of media channels
Summary: The article discusses how the JDB Group aims to leverage the idea of 'creative destruction' in the media landscape to foster innovation and adapt to changing market dynamics.
The BBC Returns to the Question from 1985: What Has the BBC Ever Done for Me?
Goal: To highlight the value and impact of the BBC in British society
Claim: What has the BBC ever done for me?
Media: Social media, television
Summary: The campaign, titled 'What has the BBC ever done for me?', features Romesh Ranganathan exploring the significance of the BBC's contributions through its various programs and personalities. Directed by Dougal Wilson, the campaign draws inspiration from a 1985 advertisement featuring John Cleese and addresses the decline in households paying the BBC license fee while competing with streaming platforms. The film emphasizes the personal connection Ranganathan has with the BBC, ultimately posing the question of its value amidst changing media landscapes.
All21 Roadblocking: Pro Sieben Sat 1 starts synchronized advertising format across multiple channels
Goal: To launch a synchronized advertising format across multiple channels
Media: TV channels
Summary: Pro Sieben Sat 1 is introducing a synchronized advertising format called 'All21 Roadblocking' across its multiple television channels, aiming to create a unified viewer experience and enhance brand visibility.
Trade Union Places Entire Advertising Budget on Norwegian Media
Source: https://www.kampanje.com/premium/fagforening-legger-hele-reklamebudsjettet-pa-norske-medier/1017386
Goal: Protect Norwegian media and improve working conditions for media employees
Claim: Behind the Front Page You Stand. Behind You Stands Parat Media
Media: Norwegian editorial media channels
Summary: Parat Media has launched a new advertising campaign focusing on Norwegian, editorially controlled media, foregoing any spending on social media. The campaign, developed by Erik Heisholt of Supernordic, aims to reach employees in the media sector whose work is crucial but often goes unrecognized. The campaign emphasizes the importance of supporting local media and advocating for better conditions in the industry.
TVNZ sponsors AIMA conference keynote
Source: https://stoppress.co.nz/news/tvnz-sponsors-aima-conference-keynote/
Goal: To support independent media agencies and foster discussion on AI and human judgement.
Claim: Making it easy to back Kiwi
Media: Event sponsorship
Summary: TVNZ has become the premier sponsor for the keynote speaker at the Aotearoa Independent Media Agencies conference, featuring Dr. Mahsa McCauley. The conference, themed 'Indie Edge. Human Advantage', focuses on how AI impacts the indie sector. Dr. McCauley's talk will guide agency owners on the irreplaceable aspects of human judgement amidst technological advancements. TVNZ's involvement showcases their commitment to the independent agency community and local businesses.
Karen Preston Set to Leave Mediahuis Ireland in October
Source: https://www.adworld.ie/2026/07/29/karen-preston-set-to-leave-mediahuis-ireland-in-october/
Goal: To promote the Irish language and cultural events
Claim: An Post Proud Sponsors of Seachtain Podcast
Media: Podcast
Summary: Karen Preston is set to leave her role as chief commercial officer of Mediahuis Ireland, where she contributed significantly to the company's digital transformation and commercial strategy. Mediahuis recently achieved recognition at the Media Awards, securing Gold for Media Brand of the Year and Best Use of Irish Language, among other accolades.