Brand Tracker

Welcome to the automated Brand Tracker diaries.

Global

Hanwha Vision Turns Film Set Into AI Demonstration

Campaign: Now You See

Source: https://www.marketingtribune.nl/bureaus/nieuws/2026/09/hanwha-vision-maakt-filmset-tot-ai-demonstratie/index.xml

Goal: Demonstrate AI camera technology in a film production setting

Media: social media, outdoor advertising, campaign website, trade materials

Summary: Hanwha Vision and Cheil Korea produced a commercial featuring actress Amanda Seyfried to showcase their AI camera technology under the campaign 'Now You See'. The production involved 42 AI cameras that continuously recorded activities on set to highlight the technology's safety and operational benefits. The campaign aims to demonstrate the unique application of Hanwha's technology in complex environments like film production.

Croatia

Weekend.19 Between Pressures on Media, Future of Radio, and the Story of Tošo Proeski

Brand: Croatian Tourist Board

Campaign: Croatia: I Hear It’s Beautiful

Source: https://www.media-marketing.com/vijesti/weekend-19-izmedju-pritiska-na-medije-buducnosti-radija-i-price-o-tosi-proeskom/

Goal: Promote tourism in Croatia

Claim: I Hear It’s Beautiful

Media: Television, Digital

Summary: The article discusses the Weekend.19 program, which will address media pressures, the future of radio, and the campaign 'Croatia: I Hear It’s Beautiful' presented by Pete Radovich, highlighting the production challenges involving actor John Malkovich. The program also includes discussions on the evolution of radio technology and the impact of media on public trust. Additionally, there's a focus on the upcoming film about Tošo Proeski, featuring talks by various industry professionals.

film production Media radio technology tourism

Finland

Åke Lindman Directed a Couple of Coffee Commercials and Jalmari Helander’s Christmas Greeting Became an International Hit – Woodpecker Film Celebrates Its 50th Anniversary

Brand: Woodpecker Film

Campaign: Rare Exports Inc.

Source: https://www.markkinointiuutiset.fi/artikkelit/ake-lindman-ohjasi-pari-kahvimainosta-ja-jalmari-helanderin-joulutervehdyksesta-kasvoi-kansainvalinen-hitti—woodpecker-film-juhlii-viisikymppisiaan

Goal: To celebrate Christmas with a short film

Media: Film

Summary: Woodpecker Film, Finland's oldest still-operating advertising film production company, is celebrating its 50th anniversary this year. The article highlights the company's history, notable employees, and its evolution through the decades. Director Jalmari Helander's short film 'Rare Exports Inc.' gained international acclaim as part of a Christmas greeting project, showcasing Woodpecker's role as a launching pad for many filmmakers.

advertising film production