Parat Media

Campaign Diaries

Norway

Done with Meta Ads: – Don’t Believe in the Effect

Brand: Parat Media

Campaign: Nationwide Campaign for Local Clubs

Source: https://www.kampanje.com/premium/ferdige-med-meta-annonser-tror-ikke-pa-effekten/1026183

Goal: Create awareness and pride around important jobs in editorial media.

Media: Editorially controlled media channels

Summary: Parat Media has launched a significant nationwide campaign focused on promoting local clubs and important jobs in editorially controlled media, avoiding social media advertising. After cutting all social media spending, the campaign achieved a 275% increase in new members in August compared to the previous year. The campaign utilized strategic placements in newspapers to engage professionals working behind the scenes in the media sector and celebrated the strength of their contributions.

Campaign Diaries

No Brand Diaries found.

Norway

Trade Union Places Entire Advertising Budget on Norwegian Media

Brand: Parat Media

Campaign: Behind the Front Page You Stand. Behind You Stands Parat Media

Source: https://www.kampanje.com/premium/fagforening-legger-hele-reklamebudsjettet-pa-norske-medier/1017386

Goal: Protect Norwegian media and improve working conditions for media employees

Claim: Behind the Front Page You Stand. Behind You Stands Parat Media

Media: Norwegian editorial media channels

Summary: Parat Media has launched a new advertising campaign focusing on Norwegian, editorially controlled media, foregoing any spending on social media. The campaign, developed by Erik Heisholt of Supernordic, aims to reach employees in the media sector whose work is crucial but often goes unrecognized. The campaign emphasizes the importance of supporting local media and advocating for better conditions in the industry.

Campaign Diaries

No Brand Diaries found.

advertising campaign Media