Brand Tracker

Welcome to the automated Brand Tracker diaries.

France

Brut wants its own application to rely less on social networks

Brand: Brut

Campaign: Launch of Brut’s Own Application

Source: https://www.cbnews.fr/medias/brut-veut-sa-propre-application-ne-plus-dependre-reseaux-sociaux

Goal: Reduce dependency on social media platforms and generate independent revenue

Media: App, Video Content

Summary: Brut, a popular online video media targeting a young audience, plans to launch its own application in early 2027 to reduce dependence on social media algorithms and value capture. The application will feature exclusive long-format content, with potential paid options based on audience size. Brut has also been expanding its operations globally and aims to cover the upcoming presidential elections in France.

Netherlands

AI Opener becomes Tisser: ‘AI experiment makes way for application’

Brand: Tisser

Campaign: AI Opener

Source: https://www.adformatie.nl/tech/artificial-intelligence/ai-opener-wordt-tisser-van-ai-experiment-naar-toepassing

Goal: To transition AI experiments into practical applications

Summary: The article discusses how Tisser has evolved from AI experiments to implementing practical applications of AI, emphasizing the transformation and utilization of AI technology.

AI application technology