Brand Tracker

Welcome to the automated Brand Tracker diaries.

France

Brut wants its own application to rely less on social networks

Brand: Brut

Campaign: Launch of Brut’s Own Application

Source: https://www.cbnews.fr/medias/brut-veut-sa-propre-application-ne-plus-dependre-reseaux-sociaux

Goal: Reduce dependency on social media platforms and generate independent revenue

Media: App, Video Content

Summary: Brut, a popular online video media targeting a young audience, plans to launch its own application in early 2027 to reduce dependence on social media algorithms and value capture. The application will feature exclusive long-format content, with potential paid options based on audience size. Brut has also been expanding its operations globally and aims to cover the upcoming presidential elections in France.

France

How the Evian Baby Swim Campaign Became Cult

Brand: Evian

Campaign: Baby Swim Campaign

Source: https://www.strategies.fr/actualites/inspirations/LQ6378362C/comment-la-campagne-des-bebes-nageurs-d-evian-est-devenue-culte.html

Goal: Promote Evian water and its connection to a healthy lifestyle

Claim: Live young

Media: Television, online video

Summary: The article discusses how Evian's Baby Swim campaign has gained cult status through its memorable imagery and messaging that emphasizes youth and vitality. The campaign features babies swimming and aims to convey the refreshing nature of Evian water. It has become iconic and is recognized for its effective storytelling and visual appeal.

advertising campaign Evian Vitality Youth