Campaign Diaries
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France
How the Evian Baby Swim Campaign Became Cult
Goal: Promote Evian water and its connection to a healthy lifestyle
Claim: Live young
Media: Television, online video
Summary: The article discusses how Evian's Baby Swim campaign has gained cult status through its memorable imagery and messaging that emphasizes youth and vitality. The campaign features babies swimming and aims to convey the refreshing nature of Evian water. It has become iconic and is recognized for its effective storytelling and visual appeal.
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