Brand Tracker

Welcome to the automated Brand Tracker diaries.

Belgium

BIGGIE Launches NextGen Studio with First Episode on the Future of Search

Brand: BIGGIE

Campaign: NextGen Studio

Source: https://pub.be/fr/biggie-lance-nextgen-studio-avec-un-premier-episode-consacre-a-lavenir-du-search/

Goal: To examine the challenges brands face in the rapidly evolving technological landscape.

Claim: How AI Is Changing Brand Discovery

Media: YouTube, Spotify

Summary: BIGGIE has launched the first episode of NextGen Studio, a five-part video podcast series focused on marketing transformations in the age of artificial intelligence. The inaugural episode features Alice Van Damme from Google, discussing the evolution of search behaviors and visibility challenges for brands. This episode aims to help advertisers rethink their visibility strategies as consumer journeys become fragmented and new search experiences emerge. NextGen Studio will gather industry experts to explore five complementary themes: Reach, Attention, Relevance, Trust, and Growth.

Ireland

Newstalk Launches Weekly US Politics Podcast with Pat Kenny

Brand: Newstalk

Campaign: The Divided States of America with Pat Kenny

Source: https://www.adworld.ie/2026/10/16/newstalk-launches-weekly-us-politics-podcast-with-pat-kenny/

Goal: To examine US politics and its implications for Ireland and the wider world.

Media: Podcast

Summary: Newstalk has launched a weekly podcast hosted by Pat Kenny that explores US politics and its impact on Ireland and beyond, featuring various guests including journalists and political figures. The series aims to analyze political division, economic issues, and international conflicts leading up to the US mid-term elections.

Ireland podcast politics US elections

Norway

The listening figures drop for NRK’s silly phone: – A lot has to go right

Brand: NRK

Campaign: Sentralbordet på NRK

Source: https://www.kampanje.com/premium/lyttertallene-stuper-for-nrks-tulletelefon-mye-som-skal-klaffe/1034671

Goal: Engage listeners with a unique podcast format

Media: Podcast

Summary: The podcast 'Sentralbordet på NRK' had a strong start with over 70,400 unique listeners for its premiere, but has since seen a significant drop to around 44,500 listeners for the latest episode. Despite these challenges, NRK officials express confidence in the podcast's growth over time, emphasizing the importance of developing listener habits in audio media.

audience engagement Media podcast

Czech Republic

Kozub’s Podcast Surpasses 100,000 Views. The Second Episode Approaches 85,000

Brand: Evropa 2

Campaign: Kozub Pytcho Podcast

Source: https://www.mam.cz/novinky/komunita-a-lide/2026-09/kozubuv-podcast-prekonal-100-tisic-zhlednuti-druhy-dil-se-blizi-hranici-85-tisic/

Goal: To expand digital content and engage listeners with topics related to relationships and education.

Media: YouTube, Youradio Talk

Summary: The Kozub Pytcho podcast, featuring Štěpán Kozub and David Jordan, has surpassed 100,000 views on YouTube by Evropa 2. The podcast mixes light-hearted segments with serious topics, discussing themes such as returning to school and dating practices among Generation Z. New episodes are released every Thursday at 6 PM.

digital content education podcast relationships

Ireland

Aptamil Returns as Sponsor of RollerCoaster.ie’s ‘A Little Birdie Told Me’ Podcast

Brand: Aptamil

Campaign: A Little Birdie Told Me Podcast Sponsorship

Source: https://www.adworld.ie/2026/09/04/aptamil-returns-as-sponsor-of-rollercoaster-ies-a-little-birdie-told-me-podcast/

Goal: To support parents through expert advice and authentic stories

Claim: Supporting parents is at the heart of what we do at Aptamil Follow-On Milk

Media: Podcast and digital content

Summary: Aptamil Follow On Milk continues its partnership as the headline sponsor for the 11th season of the 'A Little Birdie Told Me' podcast, focusing on women's resilience and family life. The season features conversations with various guests discussing how they navigate challenges while balancing personal and family well-being. The podcast has become a trusted resource for parents in Ireland, promoting comfortable and uplifting discussions.

adversity parenting podcast sponsorship

New Zealand

NZME launches new podcast with PJ Harding and Caitlin Marett

Brand: NZME

Campaign: Daze of Our Lives Podcast

Source: https://stoppress.co.nz/news/nzme-launches-new-podcast-with-pj-harding-and-caitlin-marett/

Goal: To showcase meaningful friendships through honest conversations.

Media: iHeartRadio, podcast platforms

Summary: NZME has launched a new podcast titled Daze of Our Lives, hosted by Polly 'PJ' Harding and Caitlin Marett. This weekly podcast features unfiltered conversations between the longtime friends, aiming to highlight the essence of enduring friendships. The show is a reimagining of Harding's earlier podcast, Slow It Down, and seeks to engage listeners through personal stories and laughter. The first episode is available on iHeartRadio and other major podcast platforms.

friendship media personality podcast

Czech Republic

APRA Launches Podcast Masírka with Michaela Chrpová and Ondřej Šveda

Brand: APRA

Campaign: Masírka Podcast

Source: https://www.mam.cz/novinky/media-a-trh/2026-08/apra-spousti-podcast-masirka-s-michaelou-chrpovou-a-ondrejem-svedou/

Goal: To promote open discussion about public relations and communication.

Media: Podcast

Summary: The Association of Public Relations (APRA) is launching a new podcast titled Masírka, hosted by Michaela Chrpová and Ondřej Šveda. The podcast aims to provide an open perspective on current PR, communication, media, and marketing through discussions that include both agency and client viewpoints. It is intended to foster dialogue among PR professionals, marketers, media, students, and the general public, covering topics often overlooked in traditional formats.

communication marketing Media podcast public relations

New Zealand

Realestate.co.nz turns 30 with a new podcast series

Brand: realestate.co.nz

Campaign: It all starts here

Source: https://stoppress.co.nz/news/realestate-co-nz-turns-30-with-a-new-podcast-series/

Goal: To celebrate the 30th anniversary and create original storytelling about homes.

Claim: So much starts at home

Media: Spotify, Apple Podcasts, iHeart, YouTube, social media channels

Summary: Realestate.co.nz celebrates its 30th anniversary with the launch of a podcast series titled 'It all starts here', focusing on personal stories related to homes. Hosted by various members of the team, the series aims to highlight what happens after buying a home. The first episodes feature notable guests and are available on popular podcast platforms.

anniversary podcast real estate storytelling

Norway

Fredrik Solvang to Podimo

Brand: Podimo

Campaign: Duellen

Source: https://www.kampanje.com/medier/fredrik-solvang-til-podimo/1017865

Goal: Create a podcast that engages with contemporary societal issues.

Media: Podcast

Summary: Fredrik Solvang, a prominent journalist in Norway, is launching a new podcast titled 'Duellen' with Podimo. The podcast will address pressing questions in Norway today and feature influential figures in societal debate. Solvang aims to explore a new format that allows for different types of conversations compared to live TV.

journalism podcast

New Zealand

NZ Herald Open Justice team launch new podcast

Brand: NZ Herald

Campaign: Open Justice: Case by Case

Source: https://stoppress.co.nz/news/media/nz-herald-open-justice-team-launch-new-podcast/

Goal: To enhance public understanding of court and justice issues.

Claim: An open and transparent legal system is vital to a well-functioning democracy.

Media: podcast, video

Summary: NZ Herald has launched a new video podcast series called 'Open Justice: Case by Case' aimed at examining court cases, disputes, and decisions in New Zealand. The series, hosted by Jane Yee, features a 20-episode format designed to support public understanding of the legal system, pairing case breakdowns with expert explainers.

justice legal system podcast