Campaign Diaries
Evropa 2 adds a music archive to the app. Flashback offers songs by broadcast year
Goal: To enhance user engagement with musical history
Claim: Combine choice freedom with radio's musical curation
Media: Mobile application
Summary: Evropa 2 has expanded its mobile app with a feature called Flashback, allowing users to listen to songs broadcast by the station from 1990 to the present. The feature uses historical playlists where users can select a specific year to play songs from that time, offering a unique return to the radio's musical programming. It is free, ad-free, and requires no registration. Flashback represents a new way to access the station's musical archive beyond live broadcasts.
Campaign Diaries
No Brand Diaries found.
Kozub’s Podcast Surpasses 100,000 Views. The Second Episode Approaches 85,000
Goal: To expand digital content and engage listeners with topics related to relationships and education.
Media: YouTube, Youradio Talk
Summary: The Kozub Pytcho podcast, featuring Štěpán Kozub and David Jordan, has surpassed 100,000 views on YouTube by Evropa 2. The podcast mixes light-hearted segments with serious topics, discussing themes such as returning to school and dating practices among Generation Z. New episodes are released every Thursday at 6 PM.
Campaign Diaries
No Brand Diaries found.
