Brand Tracker

Welcome to the automated Brand Tracker diaries.

Argentina

Preview: Naranja X teamed up with Isla Buenos Aires to present ‘Shared Accounts, Clear Accounts’

Campaign: Cuentas compartidas, cuentas claras

Source: https://www.adlatina.com/publicidad/preestreno-naranja-x-junto-a-isla-buenos-aires-presentan-cuentas-compartidas-cuentas-claras

Goal: To highlight friction in financial management among relationships with humor.

Summary: Naranja X introduces its new campaign 'Cuentas compartidas, cuentas claras' featuring Jimena Barón and Matías Palleiro. The campaign humorously addresses everyday financial frictions in relationships while showcasing the fintech's solution for managing money among multiple people simply and transparently.

Czech Republic

Kozub’s Podcast Surpasses 100,000 Views. The Second Episode Approaches 85,000

Brand: Evropa 2

Campaign: Kozub Pytcho Podcast

Source: https://www.mam.cz/novinky/komunita-a-lide/2026-09/kozubuv-podcast-prekonal-100-tisic-zhlednuti-druhy-dil-se-blizi-hranici-85-tisic/

Goal: To expand digital content and engage listeners with topics related to relationships and education.

Media: YouTube, Youradio Talk

Summary: The Kozub Pytcho podcast, featuring Štěpán Kozub and David Jordan, has surpassed 100,000 views on YouTube by Evropa 2. The podcast mixes light-hearted segments with serious topics, discussing themes such as returning to school and dating practices among Generation Z. New episodes are released every Thursday at 6 PM.

digital content education podcast relationships

Portugal

Care Changes Everything: Água de Luso Joins Iron Brothers in a New Campaign

Brand: Água de Luso

Campaign: Care Changes Everything

Source: https://www.imagensdemarca.pt/artigo/o-cuidado-muda-tudo-agua-de-luso-junta-iron-brothers-em-nova-campanha/

Goal: To emphasize the importance of small acts of care in everyday life

Claim: Care Changes Everything

Summary: The campaign 'Care Changes Everything' marks the beginning of the 175th anniversary celebrations for Água de Luso, featuring Iron Brothers Miguel and Pedro Pinto. It highlights the significance of small gestures of care, with a study indicating that 97% of participants view these small acts as important as larger actions. The campaign aims to deepen the emotional aspect of care, illustrating the enduring support shared between individuals, particularly focusing on the relationship between the Iron Brothers as a prime example.

care emotional support relationships