Brand Tracker

Welcome to the automated Brand Tracker diaries.

New Zealand

TSB and YS launch second phase of ‘It’s how we money’

Brand: TSB

Campaign: It’s how we money

Source: https://stoppress.co.nz/campaigns/tsb-and-ys-launch-second-phase-of-its-how-we-money/

Goal: To reassure home buyers with support from dedicated home loan partners.

Summary: TSB and creative agency YS have launched the second phase of their campaign, 'It's how we money', aimed at providing reassurance to home buyers by offering dedicated home loan partners. Directed by Dave Wood, the campaign highlights the emotional challenges of house hunting, featuring whimsical elements like levitating people and a talking cat clock. TSB's approach focuses on understanding customers' feelings during the home buying process.

Portugal

Care Changes Everything: Água de Luso Joins Iron Brothers in a New Campaign

Brand: Água de Luso

Campaign: Care Changes Everything

Source: https://www.imagensdemarca.pt/artigo/o-cuidado-muda-tudo-agua-de-luso-junta-iron-brothers-em-nova-campanha/

Goal: To emphasize the importance of small acts of care in everyday life

Claim: Care Changes Everything

Summary: The campaign 'Care Changes Everything' marks the beginning of the 175th anniversary celebrations for Água de Luso, featuring Iron Brothers Miguel and Pedro Pinto. It highlights the significance of small gestures of care, with a study indicating that 97% of participants view these small acts as important as larger actions. The campaign aims to deepen the emotional aspect of care, illustrating the enduring support shared between individuals, particularly focusing on the relationship between the Iron Brothers as a prime example.

care emotional support relationships