Brand Tracker

Welcome to the automated Brand Tracker diaries.

New Zealand

TSB and YS launch second phase of ‘It’s how we money’

Brand: TSB

Campaign: It’s how we money

Source: https://stoppress.co.nz/campaigns/tsb-and-ys-launch-second-phase-of-its-how-we-money/

Goal: To reassure home buyers with support from dedicated home loan partners.

Summary: TSB and creative agency YS have launched the second phase of their campaign, 'It's how we money', aimed at providing reassurance to home buyers by offering dedicated home loan partners. Directed by Dave Wood, the campaign highlights the emotional challenges of house hunting, featuring whimsical elements like levitating people and a talking cat clock. TSB's approach focuses on understanding customers' feelings during the home buying process.

Ireland

TBWAIreland Turns Home Buying into a Moving Story in New AIB Campaign

Brand: AIB

Campaign: We Don’t Just Help, We Help Make it Happen

Source: https://www.adworld.ie/2026/07/03/tbwaireland-turns-home-buying-into-a-moving-story-in-new-aib-campaign/

Goal: To help customers navigate the home-buying process and turn ambitions into reality.

Claim: We Don’t Just Help, We Help Make it Happen

Media: film, digital, social, out-of-home

Summary: TBWAIreland launched a new campaign for AIB Homes which illustrates the challenges of home buying. The campaign tells the story of a house overcoming obstacles, symbolizing AIB's role in assisting customers throughout the home-buying journey. This marks the fourth major collaboration since TBWAIreland became AIB's creative agency partner.

advertising campaign AIB customer experience home buying