Brand Tracker

Welcome to the automated Brand Tracker diaries.

Czech Republic

Evropa 2 adds a music archive to the app. Flashback offers songs by broadcast year

Campaign: Flashback

Source: https://www.mam.cz/novinky/media-a-trh/2026-10/evropa-2-pridala-do-aplikace-hudebni-archiv-flashback-nabizi-skladby-podle-roku-vysilani/

Goal: To enhance user engagement with musical history

Claim: Combine choice freedom with radio's musical curation

Media: Mobile application

Summary: Evropa 2 has expanded its mobile app with a feature called Flashback, allowing users to listen to songs broadcast by the station from 1990 to the present. The feature uses historical playlists where users can select a specific year to play songs from that time, offering a unique return to the radio's musical programming. It is free, ad-free, and requires no registration. Flashback represents a new way to access the station's musical archive beyond live broadcasts.

Czech Republic

Money Monsters Teaches Children to Decide About Money. The App Aims to Improve Their Financial Literacy

Brand: Pyszko Foundation

Campaign: Money Monsters

Source: https://www.mam.cz/novinky/zadavatele-a-znacky/2026-09/money-monsters-uci-deti-rozhodovat-o-penezich-aplikace-chce-zlepsit-jejich-financni-gramotnost/

Goal: Improve financial literacy among children and teenagers

Claim: Money Monsters empowers children to safely practice financial decision-making

Media: Mobile application

Summary: The Pyszko Foundation has launched a free educational app called Money Monsters, designed to enhance financial literacy among children and teenagers by allowing them to explore financial decision-making through gamified scenarios, real-life simulations, and immediate feedback without the risk of real monetary loss. The app includes multiple levels, covering topics like income, spending, saving, budgeting, banking, and even investing, making learning about finance accessible and engaging for young users.

education financial literacy gamification mobile app

Czech Republic

Kaufland Card XTRA brings faster point collection and free rewards

Brand: Kaufland

Campaign: Kaufland Card XTRA

Source: https://www.mam.cz/novinky/zadavatele-a-znacky/retail/2026-08/kaufland-card-se-meni-na-kaufland-card-xtra/

Goal: To modernize the loyalty program and enhance customer engagement.

Claim: Ten times faster points accumulation and free product rewards.

Media: Mobile application

Summary: Kaufland is transforming its loyalty program with the launch of Kaufland Card XTRA, enabling customers to earn points ten times faster, redeem them for selected free products, and enjoy a more user-friendly mobile application. The new mascot Xara will assist customers in navigating the program's benefits. Existing users will automatically transition to the new system, and updates to the mobile app will occur seamlessly, ensuring a smooth transition without requiring any action from customers.

customer engagement loyalty program mobile app rewards

Global

Rituals launches its own mental wellness app: soundscapes for relaxation and rest

Brand: Rituals

Campaign: Rituals launches its own mental wellness app

Source: https://www.reasonwhy.es/actualidad/rituals-lanza-aplicacion-bienestar-mental-relajacion

Goal: To promote mental relaxation and rest

Summary: Rituals has launched a new app focused on mental wellness, featuring soundscapes designed for relaxation and rest.

mental wellness mobile app relaxation