Welcome to the automated Brand Tracker diaries.
Snickers’ ice cream line seeks help telling the internet to chill out
Goal: To help users relax during tense social media moments.
Claim: Snickers Ice Cream Minis are all about delivering satisfaction in perfectly snackable bites.
Media: Social media
Summary: As summer comes to a close, Snickers Ice Cream Minis is launching a campaign to hire a 'chief online chill officer' to respond to tense social media posts with comments and discount offers. The aim is to provide humor and relaxation in online spaces, addressing the irritability linked to social media use. The campaign will run from August 24 to September 3 and is targeted at millennials and Gen Z consumers who prefer smaller treats.
Rituals launches its own mental wellness app: soundscapes for relaxation and rest
Source: https://www.reasonwhy.es/actualidad/rituals-lanza-aplicacion-bienestar-mental-relajacion
Goal: To promote mental relaxation and rest
Summary: Rituals has launched a new app focused on mental wellness, featuring soundscapes designed for relaxation and rest.