Brand Tracker

Welcome to the automated Brand Tracker diaries.

Mexico

Preview: Corona and Gut Mexico transform fan loyalty into rewards

Brand: Corona

Campaign: Club Corona

Source: https://www.adlatina.com/publicidad/corona-y-gut-mexico-transforman-la-lealtad-de-los-aficionados-en-premios

Goal: To reward fans' loyalty and passion for football

Claim: Transforming fan loyalty into unique rewards

Summary: Club Corona is a loyalty program launched by Corona in collaboration with Gut Mexico City and TaDa, allowing fans to accumulate points by scanning beer caps during football matches. Points can be redeemed for various rewards, including free beers and exclusive experiences with favorite players. The campaign aims to recognize and reward the passion of Mexican football fans.

Japan

Continuing to be Chosen as a Soy Milk Brand Utilizing a Points Program: Kikkoman Soy Foods’ R30 Hope

Brand: Kikkoman Soy Foods

Campaign: Kikkoman Soy Milk Mame-Rage

Source: https://www.advertimes.com/20260930/article559084/

Goal: Enhance customer loyalty through a point-based rewards program

Claim: Experience the deliciousness of Kikkoman Soy Milk

Media: LINE Mini App

Summary: Kikkoman Soy Foods is leveraging a loyalty program called 'Kikkoman Soy Milk Mame-Rage' to maintain its leading market share in soy milk. The program encourages customers to upload purchase receipts on LINE to earn points, while fostering continuous communication to build emotional connections and brand loyalty. The initiative is managed by Sae Nakano as part of her responsibilities in in-store promotions.

customer engagement loyalty program soy milk

Mexico

Preview: Hello showcases the benefits Fiesta Rewards offers to its members

Brand: Posadas

Campaign: Karla and Memo

Source: https://www.adlatina.com/publicidad/preestreno-hello-muestra-los-beneficios-que-fiesta-rewards-ofrece-a-sus-socios

Goal: To enhance loyalty program engagement and build long-term relationships with guests

Claim: Every stay adds value beyond the immediate journey

Media: TV spots

Summary: The new campaign 'Karla and Memo' by the agency Hello for Posadas' loyalty program, Fiesta Rewards, features actor Diego Klein and emphasizes how work trips can initiate personal travel experiences. It aims to strengthen relationships with guests by showing how business trips can accumulate points for future leisure travels. The campaign, filmed in Mexico City, connects present commitments with upcoming destinations.

business travel family experiences loyalty program travel

Italy

Esselunga launches the X Factor collection and a contest to experience the show

Brand: Esselunga

Campaign: X Factor Collection and Contest

Source: https://brand-news.it/brand/retail/esselunga-lancia-la-collection-dedicata-a-x-factor-e-un-concorso-per-vivere-lo-show/

Goal: To enhance customer loyalty through a themed collection and contest

Claim: Live the X Factor experience

Media: Esselunga App, digital loyalty program

Summary: Esselunga has launched a collection related to the X Factor talent show as part of its loyalty initiatives, offering themed prizes and a contest that allows customers to win tickets to live events. From September 7 to December 2, customers can collect digital stamps towards various X Factor prizes, while also participating in a contest exclusive to Fìdaty cardholders through the Esselunga app. The campaign combines a collection mechanic linked to spending with digital activation involving music-themed games.

contest digital engagement loyalty program X Factor

Czech Republic

Kaufland Card XTRA brings faster point collection and free rewards

Brand: Kaufland

Campaign: Kaufland Card XTRA

Source: https://www.mam.cz/novinky/zadavatele-a-znacky/retail/2026-08/kaufland-card-se-meni-na-kaufland-card-xtra/

Goal: To modernize the loyalty program and enhance customer engagement.

Claim: Ten times faster points accumulation and free product rewards.

Media: Mobile application

Summary: Kaufland is transforming its loyalty program with the launch of Kaufland Card XTRA, enabling customers to earn points ten times faster, redeem them for selected free products, and enjoy a more user-friendly mobile application. The new mascot Xara will assist customers in navigating the program's benefits. Existing users will automatically transition to the new system, and updates to the mobile app will occur seamlessly, ensuring a smooth transition without requiring any action from customers.

customer engagement loyalty program mobile app rewards

Netherlands

Albert Heijn simplifies stamp savings program

Brand: Albert Heijn

Campaign: null

Source: https://www.adformatie.nl/marketing/merkstrategie/albert-heijn-versobert-koopzegelprogramma

Goal: To streamline the customer loyalty program

Summary: Albert Heijn is scaling back its stamp savings program, which rewards customers for their purchases with stamps that can be redeemed for discounts. This change aims to simplify the loyalty program and adapt to evolving customer preferences.

customer rewards loyalty program

Global

Hilton’s CMO on why brand marketing is an ‘irrational affinity business’

Brand: Hilton

Campaign: 1 Billion Hilton Honors Points Giveaway

Source: https://www.marketingdive.com/news/hilton-cmo-on-why-brand-marketing-is-an-irrational-affinity-business/826246/

Goal: Increase consumer engagement and loyalty through a social-first campaign.

Media: Instagram

Summary: Hilton launched a social-first campaign to give away 1 billion Hilton Honors points, featuring influencers Paris Hilton and Lando Norris. The campaign aims to engage with consumers during summer travel and emphasizes the emotional aspect of loyalty over mere transactions.

influencer marketing loyalty program Social Media Campaign

Czech Republic

Just a Click to Happy Summer from Vodafone. New Campaign from Publicis Groupe Introduces Loyalty Program

Brand: Vodafone

Campaign: Vodafone Happy

Source: https://www.mam.cz/novinky/kreativita-a-kampane/2026-07/staci-klik-na-happy-leto-od-vodafone-nova-kampan-od-publicis-groupe-predstavuje-vernostni-program/

Goal: To introduce a loyalty program and engage customers

Claim: Vodafone Happy loyalty program offers new benefits every week

Media: Mobile application, television spots, social media

Summary: Vodafone has launched a new loyalty program called Vodafone Happy in celebration of its 20th anniversary in the Czech market. The campaign, created by Leo Prague, features a new mascot named Happy, designed to represent the program and engage customers through a mobile app. It includes two main commercials highlighting the program's benefits and a summer contest in partnership with OREA Hotels & Resorts. Happy will remain a long-term symbol for the program even after the campaign ends.

Czech Republic loyalty program Marketing Campaign Vodafone

Middle East

MY SEPHORA loyalty programme has now launched in the Middle East

Brand: Sephora

Campaign: MY SEPHORA

Source: https://campaignme.com/my-sephora-loyalty-programme-has-now-launched-in-the-middle-east/

Goal: To create a personalized and rewarding beauty experience for customers.

Claim: Experience loyalty that's engaging, personalized, and rewarding.

Media: Sephora app, in-store and online experiences

Summary: Sephora Middle East has launched the MY SEPHORA loyalty program to enhance the beauty shopping experience by offering personalized rewards and benefits tailored to customer engagement. The program features three membership tiers—Bronze, Silver, and Gold—each unlocking more advantages as members progress. The accompanying Sephora app allows members to track their points, access exclusive offers, and enjoy a seamless shopping journey both online and in-store.

beauty rewards customer engagement loyalty program