Welcome to the automated Brand Tracker diaries.
Just a Click to Happy Summer from Vodafone. New Campaign from Publicis Groupe Introduces Loyalty Program
Goal: To introduce a loyalty program and engage customers
Claim: Vodafone Happy loyalty program offers new benefits every week
Media: Mobile application, television spots, social media
Summary: Vodafone has launched a new loyalty program called Vodafone Happy in celebration of its 20th anniversary in the Czech market. The campaign, created by Leo Prague, features a new mascot named Happy, designed to represent the program and engage customers through a mobile app. It includes two main commercials highlighting the program's benefits and a summer contest in partnership with OREA Hotels & Resorts. Happy will remain a long-term symbol for the program even after the campaign ends.
MY SEPHORA loyalty programme has now launched in the Middle East
Source: https://campaignme.com/my-sephora-loyalty-programme-has-now-launched-in-the-middle-east/
Goal: To create a personalized and rewarding beauty experience for customers.
Claim: Experience loyalty that's engaging, personalized, and rewarding.
Media: Sephora app, in-store and online experiences
Summary: Sephora Middle East has launched the MY SEPHORA loyalty program to enhance the beauty shopping experience by offering personalized rewards and benefits tailored to customer engagement. The program features three membership tiers—Bronze, Silver, and Gold—each unlocking more advantages as members progress. The accompanying Sephora app allows members to track their points, access exclusive offers, and enjoy a seamless shopping journey both online and in-store.