Brand Tracker

Welcome to the automated Brand Tracker diaries.

Czech Republic

NEWTON Media launches new AI Visibility monitoring module in real-time

Campaign: NEWTON AI Visibility

Source: https://www.mam.cz/novinky/online-a-social/2026-10/newton-media-spousti-novy-modul-monitoringu-ai-visibility-v-realnem-case/

Goal: To provide real-time monitoring of brand visibility in AI responses

Media: AI chatbots, PR platforms

Summary: NEWTON Media has launched a new tool called NEWTON AI Visibility within its PR platform NewtonOne, allowing companies to monitor their brand visibility in real-time across generative AI responses. With the increasing use of AI chatbots for customer decision-making, this tool helps businesses understand how they are perceived by AI and enables them to actively manage their visibility and reputation. The tool addresses the evolving role of AI in PR communication by analyzing the sources from which AI models derive information about brands.

Czech Republic

Muraly are transforming Czech cities into open-air galleries

Brand: Primalex

Campaign: Urban Pictus

Source: https://www.mam.cz/novinky/kreativita-a-kampane/2026-09/muraly-meni-ceska-mesta-v-galerie-pod-sirym-nebem/

Goal: Transform public spaces into outdoor art galleries

Claim: The beauty of the city in motion

Media: Public murals

Summary: The article discusses the transformation of public spaces in several Czech cities through large-scale murals, facilitated by the Urban Pictus international festival. It highlights the collaboration of local and international artists in creating impactful artworks in accessible locations. Notable projects include a collective mural in Ruzyně, which is one of the longest in Europe, and various artworks added in cities like Brno, Nymburk, and Most. The project also incorporates the support of the brand Primalex, which provided paint for the murals.

Czech Republic mural art public art Urban Pictus

Czech Republic

Marianne Days this weekend. Customers wait to purchase electronics for better prices

Brand: DATART

Campaign: Dny Marianne

Source: https://www.mam.cz/novinky/akce-a-souteze/2026-09/dny-marianne-jiz-tento-vikend-zakaznici-vyckavaji-s-nakupem-elektroniky-na-vyhodnejsi-ceny/

Goal: Encourage customers to purchase electronics during the promotional event

Claim: The right time to make a purchase

Summary: Dny Marianne is a popular shopping event in the Czech Republic that attracts customers looking for attractive deals on electronics. Running from September 18 to September 21, this event encourages consumers to consider higher-value purchases and take advantage of special offers, reflecting changing shopping behaviors where customers actively compare prices and utilize both online and physical stores.

Czech Republic electronics promotion

Czech Republic

GLS Introduces Saturday Delivery to Boxes Across the Czech Republic

Brand: GLS

Campaign: Saturday Delivery to Parcel Boxes

Source: https://www.mam.cz/novinky/media-a-trh/2026-09/gls-zavadi-sobotni-dorucovani-do-boxu-po-cele-cr/

Goal: To expand parcel delivery options by introducing Saturday service

Claim: Delivering parcels to box networks on Saturdays

Summary: GLS is introducing Saturday parcel delivery to its box network across the Czech Republic starting September 7. The service will be available at over 2000 GLS Parcel Boxes, expanding their network from about 250 boxes two years ago to a projected 3000 by next spring. A survey indicates that 58% of people live within a five-minute walk or drive of a nearest box, and 66% of respondents appreciate the flexibility of picking up parcels any time. The Saturday service further allows for deliveries during a time when recipients may not be home.

customer convenience Czech Republic GLS parcel delivery

Czech Republic

Coca-Cola Changes Design and Introduces 200ml Packaging

Brand: Coca-Cola

Campaign: New Visual Identity and 200ml Packaging Launch

Source: https://www.mam.cz/novinky/media-a-trh/2026-09/energie-osvezeni-a-radost-z-kazdeho-dousku-coca-cola-meni-design-a-prichazi-s-200ml-balenim/

Goal: To create a unified and modern visual system that is instantly recognizable across various markets and formats.

Claim: Coca-Cola remains a part of culture, fashion, music, and shared memories.

Summary: Coca-Cola introduces a new vibrant visual style while maintaining its iconic taste. The redesign emphasizes the brand's strong symbols and aims for a cohesive visual identity across products. Along with this, a new 200ml package is launched in the Czech market to cater to the demand for more practical sizes. The campaign also includes a contest leading customers to significant Coca-Cola locations, with a limited series of T-shirts designed by illustrator Barbora Balgová to reflect the emotions associated with the brand.

Coca-Cola Czech Republic packaging rebranding

Czech Republic

Prague was flooded with the question ‘WHY LESS?’. The new campaign opens a debate on the future of Czech TV and Czech Radio

Brand: Czech Television and Czech Radio

Campaign: WHY LESS?

Source: https://www.mam.cz/novinky/kreativita-a-kampane/2026-09/prahu-zaplavila-otazka-proc-min-nova-kampan-otevira-debatu-o-budoucnosti-ct-a-cro/

Goal: To engage the public in a debate about the future of public media funding

Claim: WHY LESS?

Media: Outdoor banners, posters, flyers, interactive website

Summary: A new campaign titled 'WHY LESS?' has appeared on over thirty locations in Prague, Brno, and other cities, prompting public discussion about the future of public media funding in the Czech Republic. The campaign features striking black and yellow banners with the central question, engaging the community and utilizing visual elements from popular television and radio formats. It also includes an interactive online component allowing users to express which content they wish to retain. The initiative aims to simplify complex issues surrounding media funding into a relatable consumer context.

campaign Czech Republic media funding public media

Czech Republic

Prague Event Hub Launched New Website

Brand: Prague Event Hub

Campaign: New Website Launch

Source: https://www.mam.cz/novinky/akce-a-souteze/2026-08/prague-event-hub-spustil-novy-web-propojuje-pet-prazskych-jmen-pro-eventy/

Goal: To simplify event planning in Prague

Claim: A comprehensive event destination in one location

Summary: Prague Event Hub has launched a new website designed to streamline the planning of conferences, corporate events, congresses, and other activities in Prague. It connects five established partners offering a full range of services, enabling a cohesive event experience without the need for transportation between venues.

conferences Czech Republic event planning Prague

Czech Republic

Just a Click to Happy Summer from Vodafone. New Campaign from Publicis Groupe Introduces Loyalty Program

Brand: Vodafone

Campaign: Vodafone Happy

Source: https://www.mam.cz/novinky/kreativita-a-kampane/2026-07/staci-klik-na-happy-leto-od-vodafone-nova-kampan-od-publicis-groupe-predstavuje-vernostni-program/

Goal: To introduce a loyalty program and engage customers

Claim: Vodafone Happy loyalty program offers new benefits every week

Media: Mobile application, television spots, social media

Summary: Vodafone has launched a new loyalty program called Vodafone Happy in celebration of its 20th anniversary in the Czech market. The campaign, created by Leo Prague, features a new mascot named Happy, designed to represent the program and engage customers through a mobile app. It includes two main commercials highlighting the program's benefits and a summer contest in partnership with OREA Hotels & Resorts. Happy will remain a long-term symbol for the program even after the campaign ends.

Czech Republic loyalty program Marketing Campaign Vodafone

Czech Republic

WMC Grey Presents PRE’s Invisible Heroes

Brand: PRE

Campaign: Invisible Heroes

Source: https://www.mam.cz/novinky/kreativita-a-kampane/2026-07/wmc-grey-pro-pre-zviditelnuje-ty-kteri-bezne-zustavaji-neviditelni/

Goal: To appreciate the work of employees and attract job seekers.

Claim: Everyday heroes are often invisible, but their work is seen.

Media: outdoor, print, online, LinkedIn, radio

Summary: WMC Grey launched a new HR campaign for PRE titled 'Invisible Heroes,' showcasing the everyday contributions of PRE employees who keep the city running, although often unseen. The campaign aims to enhance the employer brand of PRE by recognizing these workers, thereby attracting new applicants looking for stable, meaningful employment. It utilizes various media channels to connect its image and recruitment communications.

Czech Republic employer brand HR campaign

Czech Republic

Social Networks are No Longer an Addition to Campaigns. MAFRA Confirms Growing Interest in Comprehensive Digital Communication

Brand: MAFRA

Campaign: Social Media Campaigns for Various Clients

Source: https://www.mam.cz/novinky/media-a-trh/2026-07/socialni-site-uz-nejsou-doplnek-kampani-mafra-potvrzuje-rostouci-zajem-o-komplexni-digitalni-komunikaci/

Goal: To integrate social media into comprehensive marketing strategies

Claim: Social networks are no longer just a supplement to media campaigns.

Media: Social media, video content, digital advertising

Summary: The article discusses the growing significance of social media as an integral part of marketing strategies in the Czech Republic, highlighting MAFRA's implementation of over 1,250 advertising formats across social platforms for nearly 400 clients in the first half of 2026. The piece emphasizes the successful engagement of regional and national brands in campaigns linked to major sporting events and cultural activities, alongside the importance of precise geographic targeting and the rising demand for tailored video content.

advertising Czech Republic digital marketing social media