Brand Tracker

Welcome to the automated Brand Tracker diaries.

Czech Republic

NEWTON Media launches new AI Visibility monitoring module in real-time

Campaign: NEWTON AI Visibility

Source: https://www.mam.cz/novinky/online-a-social/2026-10/newton-media-spousti-novy-modul-monitoringu-ai-visibility-v-realnem-case/

Goal: To provide real-time monitoring of brand visibility in AI responses

Media: AI chatbots, PR platforms

Summary: NEWTON Media has launched a new tool called NEWTON AI Visibility within its PR platform NewtonOne, allowing companies to monitor their brand visibility in real-time across generative AI responses. With the increasing use of AI chatbots for customer decision-making, this tool helps businesses understand how they are perceived by AI and enables them to actively manage their visibility and reputation. The tool addresses the evolving role of AI in PR communication by analyzing the sources from which AI models derive information about brands.

Germany

Brand Strategy: BMW Consciously Sets Itself in Spider-Man’s Web

Brand: BMW

Campaign: Spider-Man Integration

Source: https://www.horizont.at/marketing/news/markenstrategie-bmw-setzt-sich-bewusst-in-spider-mans-netz-103320

Goal: To enhance brand visibility through collaboration with Spider-Man

Summary: BMW consciously places itself in the Spider-Man narrative to leverage the superhero's popularity and connect with a younger audience, ultimately aiming to enhance brand recognition and relevance.

brand visibility youth engagement

Italy

Bonduelle entrusts Digitouch with a retail activation program

Brand: Bonduelle

Campaign: Retail Activation Program

Source: https://brand-news.it/brand/alimentari/food/bonduelle-affida-a-digitouch-un-programma-di-attivazioni-nel-retail/

Goal: Increase brand visibility and encourage product trials

Summary: Digitouch is developing a retail activation program for Bonduelle Italia in 2026, featuring nearly 250 events and around 500 working days. The goal is to enhance brand visibility in stores and convert it into purchase trials through product experiences. The project includes tasting corners with dedicated hostesses and essential formats for easier implementation.

brand visibility product trial retail activation

Czech Republic

UNIQA Attracts Drivers with Simplicity. New Campaign Focuses on Unlimited Glass Coverage and Unlimited Towage

Brand: UNIQA

Campaign: Car Insurance Campaign

Source: https://www.mam.cz/novinky/kreativita-a-kampane/2026-08/uniqa-laka-ridice-na-jednoduchost-nova-kampan-stavi-na-bezlimitnich-sklech-a-neomezenem-odtahu/

Goal: Increase brand visibility and promote car insurance benefits

Claim: Car insurance from UNIQA? Best now. Better life together.

Media: Television, Connected TV, Digital platforms including Meta, YouTube, and Seznam

Summary: UNIQA has launched a new car insurance campaign focused on simplicity and practical assistance during crises, offering unlimited glass insurance and vehicle towing after accidents or natural disasters in the Czech Republic and Slovakia. The campaign aims to raise awareness of the insurance product among drivers by highlighting the importance of a vehicle in daily life and emphasizing customer satisfaction with claims processing. It utilizes a mix of traditional and digital media, ensuring a simple and clear message.

brand visibility car insurance customer satisfaction

Portugal

The Magic and Energy of Music

Brand: Galp

Campaign: Your Energy Brings Magic

Source: https://www.imagensdemarca.pt/artigo/a-magia-e-a-energia-da-musica/

Goal: Establish the brand as a reference in the music territory.

Claim: Your energy brings magic

Media: Music festivals

Summary: Galp returned to the main stage at one of Portugal's most media-savvy festivals, NOS Alive, following a successful debut last year. In 2026, based on its increased brand visibility, Galp aims to reinforce its presence in the music scene, emphasizing the energy of the festival and its attendees. In addition to NOS Alive, Galp is also present at multiple festivals across the country, aiming to impact over 350,000 festival-goers during the summer.

brand presence brand visibility music festival