Brand Tracker

Welcome to the automated Brand Tracker diaries.

Italy

Bonduelle entrusts Digitouch with a retail activation program

Campaign: Retail Activation Program

Source: https://brand-news.it/brand/alimentari/food/bonduelle-affida-a-digitouch-un-programma-di-attivazioni-nel-retail/

Goal: Increase brand visibility and encourage product trials

Summary: Digitouch is developing a retail activation program for Bonduelle Italia in 2026, featuring nearly 250 events and around 500 working days. The goal is to enhance brand visibility in stores and convert it into purchase trials through product experiences. The project includes tasting corners with dedicated hostesses and essential formats for easier implementation.

Global

MINISO turns LISA partnership into global pop-up experience

Brand: MINISO

Campaign: LISA × MINISO Global Pop-Up

Source: https://www.marketing-interactive.com/miniso-turns-lisa-partnership-into-global-pop-up-experience

Goal: Strengthen MINISO's positioning as a global IP operation platform

Media: Shopping center displays, multi-storey banners, citywide branding

Summary: MINISO launched the LISA × MINISO Global Pop-Up tour as part of its collaboration with K-pop star LISA, featuring over 70 products inspired by her aesthetic. The tour began in Bangkok and will extend across key markets in Asia, the US, and Mexico, with region-specific products and limited editions. This strategy aims to evolve MINISO from an IP licensing partner to a global IP operation platform.

global pop-up K-pop collaboration retail activation