Galp – Show me the case

Campaign Diaries

Portugal

Light of Tapada: Galp and ISA make wine with grapes grown under solar panels

Brand: Galp

Campaign: Luz da Tapada

Source: https://www.imagensdemarca.pt/artigo/luz-da-tapada-galp-e-isa-fazem-vinho-feito-com-uvas-cultivadas-sob-paineis-solares/

Goal: To combine agricultural production with renewable energy

Claim: First Portuguese wine produced from grapes grown under agrovoltaic panels

Summary: The 'Luz da Tapada' is a wine resulting from a pilot project in Lisbon that combines agricultural production with renewable energy. Developed by Galp and the Instituto Superior de Agronomia (ISA), it is identified as the first Portuguese wine produced from grapes cultivated under an agrovoltaic installation. The project aims to utilize the same land for food production and solar energy generation, assessing the benefits of this method in grape cultivation.

Campaign Diaries

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Portugal

Galp Extends Fuel Discount Campaign to Accompany the Return to Routines

Brand: Galp

Campaign: Fuel Discount Campaign

Source: https://www.imagensdemarca.pt/artigo/galp-estende-campanha-de-descontos-em-combustivel-para-acompanhar-o-regresso-as-rotinas/

Goal: To support families returning to their daily routines with fuel discounts

Claim: Up to 25 cents discount per liter on fuel

Media: Retail and mobile app

Summary: Galp is extending its fuel discount campaign until September 30, initially launched on July 4. As families resume regular travel related to work and school, the campaign offers discounts of up to 25 cents per liter by combining benefits from the Continente Card and the Mundo Galp app. Customers can take advantage of this discount by making eligible purchases at Continente stores and then using the app at participating Galp gas stations.

Campaign Diaries

No Brand Diaries found.

customer benefits digital integration fuel discount

Portugal

The Magic and Energy of Music

Brand: Galp

Campaign: Your Energy Brings Magic

Source: https://www.imagensdemarca.pt/artigo/a-magia-e-a-energia-da-musica/

Goal: Establish the brand as a reference in the music territory.

Claim: Your energy brings magic

Media: Music festivals

Summary: Galp returned to the main stage at one of Portugal's most media-savvy festivals, NOS Alive, following a successful debut last year. In 2026, based on its increased brand visibility, Galp aims to reinforce its presence in the music scene, emphasizing the energy of the festival and its attendees. In addition to NOS Alive, Galp is also present at multiple festivals across the country, aiming to impact over 350,000 festival-goers during the summer.

Campaign Diaries

No Brand Diaries found.

brand presence brand visibility music festival