Welcome to the automated Brand Tracker diaries.
The Magic and Energy of Music
Source: https://www.imagensdemarca.pt/artigo/a-magia-e-a-energia-da-musica/
Goal: Establish the brand as a reference in the music territory.
Claim: Your energy brings magic
Media: Music festivals
Summary: Galp returned to the main stage at one of Portugal's most media-savvy festivals, NOS Alive, following a successful debut last year. In 2026, based on its increased brand visibility, Galp aims to reinforce its presence in the music scene, emphasizing the energy of the festival and its attendees. In addition to NOS Alive, Galp is also present at multiple festivals across the country, aiming to impact over 350,000 festival-goers during the summer.
Much More Than a Neighbor
Source: https://www.imagensdemarca.pt/artigo/muito-mais-do-que-um-vizinho/
Goal: To strengthen brand positioning and connect with different generations.
Claim: Everywhere by your side
Media: Festivals
Summary: Auchan significantly participated in the NOS Alive festival, beyond its physical booth, by creating engaging experiences outside the venue. The campaign, themed 'Vizinhismo,' aimed to enhance the brand's proximity positioning through various activations that resonated with festival-goers, thereby bridging connections across generations.
Forsman & Bodenfors and Hay Day Launch Festival with Joe Jonas
Goal: To promote the game through a virtual music festival
Media: Social media, in-game content
Summary: Forsman & Bodenfors has become the creative lead for the mobile game Hay Day, launching a campaign featuring a virtual music festival headlined by Joe Jonas. The festival highlights twelve artists who perform their unique interpretations of 'The Cozy Anthem,' a remixed version of Hay Day's theme song. The agency will manage the creative direction for future global campaigns and experiences related to Hay Day in collaboration with Supercell.
“Music brings us closer to people”: Fuzeta da Ponte and the formula behind Nos Alive
Goal: Strengthen brand association with music
Claim: If it is important to you, it is important to us
Media: Social media, onsite activations, telco infrastructure
Summary: The article discusses Nos's long-standing sponsorship of the Nos Alive music festival, highlighting their extensive telecom infrastructure investments and their commitment to connecting people through music. The brand's campaign emphasizes the importance of music in their identity and aims to reinforce their association with this cultural event.
Behind the Multiplatform Strategy of SIC and Opto at NOS Alive
Goal: To provide a comprehensive live experience of the NOS Alive festival for those unable to attend.
Media: television, streaming, digital platforms, live podcasts
Summary: SIC and OPTO partnered for the NOS Alive festival, aiming to transport the festival experience to a wider audience through integrated coverage across television, streaming, and digital platforms. Special broadcasts, interviews, and live podcasts created interactive experiences for viewers, showcasing the festival's atmosphere and connecting audiences with artists and brands.