Brand Tracker

Welcome to the automated Brand Tracker diaries.

Uruguay

Fundación Corazoncitos Brings Together Solidarity, Music, and Gastronomy in a New Edition of MegaStrogonoff

Campaign: MegaStrogonoff

Source: https://infonegocios.biz/y-ademas/fundacion-corazoncitos-vuelve-a-reunir-solidaridad-musica-y-gastronomia-en-una-nueva-edicion-del-megastrogonoff

Goal: To raise funds for children with congenital heart diseases and support their families.

Claim: Every portion helps support children, families, and projects throughout the year.

Media: RedTickets, music events

Summary: On October 25, Fundación Corazoncitos will host its annual MegaStrogonoff event in Kibón, led by chef Aldo Cauteruccio, featuring musical performances for families. The proceeds will go towards supporting children with congenital heart diseases and their families across the country. Tickets are available for $400 through RedTickets.

Portugal

Continente Returns to Lisbon with Mariza, NAPA and Kiko is Hot at Praça do Comércio

Brand: Continente

Campaign: Festa na Praça Continente

Source: https://www.imagensdemarca.pt/artigo/continente-regressa-a-lisboa-com-mariza-napa-e-kiko-is-hot-na-praca-do-comercio/

Goal: To promote national music and gastronomy while enhancing community engagement.

Summary: Continente is returning to Lisbon with the Festa na Praça, featuring performances by Kiko is Hot, NAPA, Mariza, and Viva o Samba on September 12 at Praça do Comércio. The event, which combines music, gastronomy, and local production, is part of an itinerant initiative that has traveled across various Portuguese locations over the summer. The event is supported by the Lisbon City Council and will offer free entry, running from 11:00 to 22:00.

community engagement gastronomy music festival

Portugal

MEO’s mobile network recorded 11 terabytes of traffic during the MEO KALORAMA

Brand: MEO

Campaign: MEO KALORAMA

Source: https://www.imagensdemarca.pt/artigo/rede-movel-da-meo-registou-11-terabytes-de-trafego-durante-o-meo-kalorama/

Goal: To provide connectivity and accessibility during the festival

Claim: Elevated connectivity for an inclusive experience

Media: Mobile network, free Wi-Fi

Summary: During the three-day MEO KALORAMA festival, MEO's mobile network processed 11 terabytes of data, including 6.6 terabytes via 5G. Approximately 110,000 attendees generated a high volume of communication usage. MEO also focused on accessibility through the MEO Foundation, offering a dedicated app and various support measures for individuals with accessibility needs. The festival showcased both intensive mobile network usage and efforts to improve attendee experience.

5G accessibility music festival

Portugal

When Music Eclipses Mentalities

Brand: Vodafone

Campaign: V. Cast – A Genre of Conversation

Source: https://www.imagensdemarca.pt/artigo/quando-a-musica-eclipsa-mentalidades/

Goal: To create meaningful experiences and connect with social issues.

Media: Podcasts

Summary: At the Vodafone Paredes de Coura festival, Vodafone combines music with reflections on important societal issues by introducing 'V. Cast – A Genre of Conversation', featuring podcasts from Grupo Impresa that focus on themes such as misogyny, gender equality, and inclusion. The initiative aims to position Vodafone as a brand that engages with the public's values and concerns.

music festival podcasts social issues

Portugal

Continente Brings the Party to Praça do Comércio and Returns to Lisbon After 10 Years

Brand: Continente

Campaign: Festa na Praça Continente

Source: https://www.imagensdemarca.pt/artigo/continente-leva-a-festa-a-praca-do-comercio-e-regressa-a-lisboa-apos-10-anos/

Goal: To promote music, gastronomy, and cultural activities

Claim: Entrance is free for all visitors

Media: Live events

Summary: Continente returns to Lisbon after 10 years to host the second edition of Festa na Praça Continente on September 12, transforming Praça do Comércio into a hub of music, gastronomy, and entertainment with free entry. The event will feature various musical acts throughout the day, including Mariza, and offer a range of culinary experiences and products from local artisans and producers.

Culinary Event Cultural Activities music festival

Sweden

Way Out West Launches Campaign Against Fake Tickets

Brand: Way Out West

Campaign: Real Fake Tickets

Source: https://www.resume.se/marknadsforing/kampanj/lurade-fans-fick-andra-chans-fejkbiljetter-omvandlas-till-riktiga-festivalpass/

Goal: To combat ticket fraud and engage fans

Claim: Fake tickets can still grant access

Media: DOOH, posters, social media, print

Summary: Way Out West, in collaboration with the agency Nord, launched the campaign 'Real Fake Tickets' ahead of this year's festival to address the ongoing issue of ticket fraud. Fans who had been scammed could submit their invalid tickets and stories for a chance to win real festival passes. The campaign aimed to highlight the emotional investment fans put into their experiences and received a positive response with numerous stories shared.

fan engagement music festival ticket fraud

Portugal

When the Sky Aligns with Music: Vodafone Paredes de Coura is Back

Brand: Vodafone

Campaign: Vodafone Paredes de Coura

Source: https://www.imagensdemarca.pt/artigo/quando-o-ceu-se-alinha-com-a-musica-vodafone-paredes-de-coura-esta-de-volta/

Goal: Enhance festival experience through technology and engagement.

Media: podcasts, live concerts, promotional activities

Summary: Vodafone returns as the main sponsor and technology partner for the Vodafone Paredes de Coura festival, focusing on enhancing network infrastructure and offering new public experiences. The campaign includes the introduction of live podcasts addressing social topics, intimate concerts at unexpected locations, and a prize initiative linked to their loyalty program. Their strategy aims to integrate Vodafone into the festival’s experience without overshadowing its identity.

gender equality inclusion music festival sponsorship technology

Out Look: Belfast in Full Fleadh

Brand: Visit Belfast

Campaign: Fleadh Cheoil na hÉireann

Source: https://www.adworld.ie/2026/08/07/out-look-belfast-in-full-fleadh/

Goal: To promote the Fleadh Cheoil event and attract visitors to Belfast.

Claim: This is our time; Small City. Big Heart.; Come for the music. Stay for the craic!

Media: Out of Home, Digital formats, Bus wraps, 6 Sheets, Metropoles, Aircoach MegaRears, Digital Bridges

Summary: Belfast is hosting the Fleadh Cheoil na hÉireann for the first time, anticipating 800,000 visitors over eight days filled with concerts and cultural activities. Marketing efforts by PML Group NI and agencies like Ardmore Advertising and Mammoth have utilized various outdoor media channels to promote the event and encourage visitors from the Republic of Ireland. The campaign emphasizes civic pride and aims to convert interest in the event into travel to Belfast.

cultural event music festival outdoor advertising

Portugal

The Magic and Energy of Music

Brand: Galp

Campaign: Your Energy Brings Magic

Source: https://www.imagensdemarca.pt/artigo/a-magia-e-a-energia-da-musica/

Goal: Establish the brand as a reference in the music territory.

Claim: Your energy brings magic

Media: Music festivals

Summary: Galp returned to the main stage at one of Portugal's most media-savvy festivals, NOS Alive, following a successful debut last year. In 2026, based on its increased brand visibility, Galp aims to reinforce its presence in the music scene, emphasizing the energy of the festival and its attendees. In addition to NOS Alive, Galp is also present at multiple festivals across the country, aiming to impact over 350,000 festival-goers during the summer.

brand presence brand visibility music festival

Portugal

Much More Than a Neighbor

Brand: Auchan

Campaign: Vizinhismo

Source: https://www.imagensdemarca.pt/artigo/muito-mais-do-que-um-vizinho/

Goal: To strengthen brand positioning and connect with different generations.

Claim: Everywhere by your side

Media: Festivals

Summary: Auchan significantly participated in the NOS Alive festival, beyond its physical booth, by creating engaging experiences outside the venue. The campaign, themed 'Vizinhismo,' aimed to enhance the brand's proximity positioning through various activations that resonated with festival-goers, thereby bridging connections across generations.

brand activation consumer engagement music festival

Global

Forsman & Bodenfors and Hay Day Launch Festival with Joe Jonas

Brand: Hay Day

Campaign: Virtual Music Festival with Joe Jonas

Source: https://www.resume.se/marknadsforing/kampanj/har-ar-forsman-och-bodenfors-forsta-kampanj-for-hay-day-joe-jonas-tar-ton/

Goal: To promote the game through a virtual music festival

Media: Social media, in-game content

Summary: Forsman & Bodenfors has become the creative lead for the mobile game Hay Day, launching a campaign featuring a virtual music festival headlined by Joe Jonas. The festival highlights twelve artists who perform their unique interpretations of 'The Cozy Anthem,' a remixed version of Hay Day's theme song. The agency will manage the creative direction for future global campaigns and experiences related to Hay Day in collaboration with Supercell.

Forsman & Bodenfors Hay Day Joe Jonas music festival

Portugal

“Music brings us closer to people”: Fuzeta da Ponte and the formula behind Nos Alive

Brand: Nos

Campaign: If it is important to you, it is important to us

Source: https://meiosepublicidade.pt/2026/07/17/a-musica-aproxima-nos-das-pessoas-fuzeta-da-ponte-e-a-formula-por-tras-do-nos-alive

Goal: Strengthen brand association with music

Claim: If it is important to you, it is important to us

Media: Social media, onsite activations, telco infrastructure

Summary: The article discusses Nos's long-standing sponsorship of the Nos Alive music festival, highlighting their extensive telecom infrastructure investments and their commitment to connecting people through music. The brand's campaign emphasizes the importance of music in their identity and aims to reinforce their association with this cultural event.

brand campaign music festival Nos Alive telecommunications

Behind the Multiplatform Strategy of SIC and Opto at NOS Alive

Brand: SIC and OPTO

Campaign: NOS Alive Festival Coverage

Source: https://www.imagensdemarca.pt/artigo/nos-bastidores-da-estrategia-multiplataforma-da-sic-e-da-opto-no-nos-alive/

Goal: To provide a comprehensive live experience of the NOS Alive festival for those unable to attend.

Media: television, streaming, digital platforms, live podcasts

Summary: SIC and OPTO partnered for the NOS Alive festival, aiming to transport the festival experience to a wider audience through integrated coverage across television, streaming, and digital platforms. Special broadcasts, interviews, and live podcasts created interactive experiences for viewers, showcasing the festival's atmosphere and connecting audiences with artists and brands.

event coverage multiplatform music festival streaming